Content Marketing Specialist
Location: Netherlands or Remote - Part Time / Contract / Freelance to start
A growing global leader in voice SaaS solutions to work in their education technology division delivering multi-lingual voice-enabled content across the digital education landscape with a specific focus on corporate level learning & training.
About the Role
We're looking for a part-time (10-15 hours week) interim Content Marketing Specialist who knows how to turn complex ideas into engaging, value-driven content. In this role, you'll own our clients content strategy—shaping how they educate, inspire, and connect with our target audiences.
If you thrive on storytelling, data-driven strategy, social media and building meaningful engagement across multiple channels, this role is for you.
Key Responsibilities
Content Strategy & Planning
* Develop and manage a content calendar aligned with business goals (TOFU, MOFU, BOFU strategies).
* Partner with product, sales, and customer success teams to identify content needs.
Content Creation & Management
* Write, edit, and oversee production of blog posts, case studies, social posts, whitepapers, and more.
* Manage content on social channels - from strategy to execution
* Ensure all content follows brand voice guidelines and speaks directly to target personas.
* Commission and manage freelance writers, designers, or video producers when needed.
* Interact with partners and third parties to create compelling content
* Produce multi-formats including video, podcasts, etc
* Own and manage content channels such as Youtube, resource center on the website, etc to optimize these channels
Distribution & Engagement
* Optimize content for SEO/AEO/GEO email campaigns, etc
* Drive thought leadership and awareness through social media (especially LinkedIn).
* Track performance across channels and refine strategy based on analytics.
Qualifications
* 3+ years in content marketing or a related role
* Strong writing and editing skills with an eye for clarity and engagement
* Experience managing multi-channel campaigns (blog, social, email, video)
* Familiarity with AEO/GEO/SEO best practices and content analytics tools
* Comfort working with technical subject matter and tailoring it to diverse audiences
* Excellent project management and collaboration skills
What Success Looks Like
* Consistent publishing of high-quality content that attracts and engages target personas
* Increased organic traffic and lead generation from content initiatives
* Sales teams equipped with effective, persona-driven content at each stage of the funnel
* Company's thought leadership elevated across Education and Enterprise markets
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