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Responsible for website content management and optimisation across all brands.
Ensure that all brands and domains are accurate, up-to-date, and aligned with brand guidelines.
Utilise web analytics tools to track and analyse key performance indicators (KPIs) for our ecommerce channels.
Generate regular reports and provide insights on website traffic, conversion rates, and consumer behaviour.
Identify areas for improvement; report findings to management and assist in implementing data-driven strategies to optimise performance.
Collaborate with internal teams, such as marketing, sales, and innovation, to develop and implement website content improvements.
Work with external agencies to optimise website content and ensure alignment with our strategic objectives.
Evaluate agency performance, provide feedback, and drive continuous improvement.
Support growth strategies across multiple international markets and develop localised digital strategies tailored to each market.
Assist our project team with re-platforming/migration projects, ensuring seamless transitions and enhanced user experience.
PERSON SPECIFICATION
* Minimum of 2 years of experience in a similar role, preferably within a fast-paced, creative FMCG environment.
* Strong understanding of ecommerce best practices, website management, and UX optimisation.
* Knowledge of web analytics tools with the ability to interpret data for insights and actions.
* Experience collaborating with external partners is beneficial.
* Excellent communication and interpersonal skills for effective cross-functional work.
* Strong organisational skills.
* Experience with European/non-English websites is advantageous but not required.
WHAT'S IN IT FOR YOU?
We offer a competitive base salary along with benefits such as:
* Annual performance bonus
* Company pension scheme
* Life assurance
* Group income protection
* Private medical cover
* Generous holiday allowance (including your birthday off!)
* Summer Fridays (early finishes on Fridays)
* Professional development opportunities fostering continuous learning and career growth
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