We are working exclusively with our client to find a Marketing Lead.
About:
Our client is a marketing SaaS platform helping mid-market and enterprise brands organise and activate content to drive measurable brand performance - through deeper audience engagement, data acquisition and sponsorship activation.
As organic content distribution is increasingly driving the marketing landscape, and our client is at the forefront of this wave - powering campaigns for global brands like the Olympics, Live Nation, and Spotify.
Following success from founder-led sales and the recent hires of a Sales Lead and a Customer Success Lead, they’re now ready to bring on a hands-on, strategic marketer to build their marketing engine from the ground up and help scale the next phase of growth
Key Highlights:
* Fast-approaching £1m ARR from 30 customers, including world-leading organisations such as the Olympics, Live Nation, New Balance and Spotify.
* Strong commercial foundation: £18k ACV. Largest client spends £185k ARR.
* High-performing, founder-led GTM team now includes a strong Founding AE - ready for a strategic marketer to partner on content, messaging, lead gen and brand.
* No dedicated marketing yet. This is the first marketing hire - bringing a blank canvas and the freedom to build the function from the ground up.
* They are currently achieving 100% customer retention. The platform clearly works - now it’s time to tell the world.
* Proven client ROI: 7x increased engagement metrics, 10x higher click-through rates and 5x higher acquisition conversion - driving audience engagement, sales and sponsorship success.
* Lean 13-person team - scaling sustainably without significant external funding.
* £70k - £80k base + performance bonus + potential stock options.
* Remote working and other benefits are to be discussed.
The Role:
* Develop and execute a full-funnel marketing strategy to increase visibility,drive inbound and support the Sales team with pipeline growth.
* Analysing product performance and customer data to refine the ICP and prioritise high-value segments within a large total addressable market (TAM).
* Create high-converting content: landing pages, case studies, blog posts, videos and social - to fuel campaigns and sales enablement.
* Build a consistent digital presence, by owning brand messaging, shaping visual identity and keeping the website up to date.
* Partner with Sales and Customer Success to produce collateral, amplify success stories, tighten feedback loop and highlight the great work the company is doing.
* Plan and run targeted campaigns across key verticals to support sales efforts, whilst measuring their success to use data for further refinement.
* Select and manage the most effective marketing channels - from organic and paid toand events and partnerships.
* Identify resource gaps in the marketing function and play a lead role in building the future marketing team as the company scales.
Requirements:
* At least 3 years in a marketing leadership role, with previous hands-on experience across key marketing functions. Management experience is a bonus.
* Background ine MarTech, ideally working with or marketing to consumer-led or audience-focused brands.
* Proven generalist skill-set - with hands-on experience in content, demand gen and product marketing.
* You’ve led or contributed meaningfully to a startup growth journey, building marketing from the ground up.
* Confident analysing data to refine ICPs shape positioning and optimise campaign or content strategy.
* Strong cross-functional collaborator with the ability to lead and deliver high-impact projects across teams.
* Comfortable with modern marketing stack: CRM (Pipedrive), CMS (Webflow), analytic tools and creative platforms (Figma, Canva).
* Excellent written and verbal communicator - clear, compelling, and audience-aware.
Benefits:
* £70k - £80k base + performance bonus.
* Potential stock options for long-term incentives.
* Remote-first working policy.
* Opportunities for rapid career progression into leadership.
* Other benefits to be discussed.