Today, the family-owned group has 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands.
Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delight their guests with magical experiences that offer a true escape from the every day.
We are currently recruiting a Head of Marketing for our newly created events hotel division with Hand Picked Hotels. This role can be located from London, Surrey or Kent however, will require extensive travel to the hotels within the division.
This rare and exciting opportunity will focus on developing and implementing high-impact marketing strategies that will drive revenue and increase brand visibility. You will be a key influencer and be part of the senior leadership team shaping the future within Hand Picked Hotels.
About the
This role requires a strong understanding of multi-channel marketing, digital performance, brand positioning, and strategic partnerships. The Head of Marketing for the events division will work closely with the Hotel General Managers and the Divisional Managing Director to ensure marketing efforts align with the overall commercial and brand objectives of the Division and Hand Picked Hotels group. This includes overseeing creative campaigns, PR efforts, and digital marketing initiatives to maximise brand awareness and customer engagement.
As a Head of Marketing your role will focus on the following key areas.
* Strategic Marketing Planning & Execution – Develop and execute marketing strategies to support Divisional revenue growth and leading market positioning.
* Brand Positioning & Campaign Development – Ensure all marketing initiatives align with Divisional brand guidelines and Hand Picked Hotels creative standards.
* Digital & Social Media Performance – Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness in conjunction with the Head of Digital.
* Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
* Cross-Departmental Collaboration & Commercial Performance – Work closely with internal teams and manage budgets to drive ROI across all marketing channels.
About you:
* To be considered for this role of Head of Marketing you must have a minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the hospitality industry, specifically in luxury hotels within the UK.
* Be able to demonstrate excellent verbal and written communication skills, with the ability to effectively convey the brand message to various stakeholders.
* Ability to develop and implement comprehensive marketing strategies that align with the hotel's business goals and target markets.
* Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
* Creativity: Innovative mindset with a strong sense of creativity to develop unique marketing campaigns and promotions.
* Digital Marketing: Proficiency in digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
* Have a bachelor’s degree in marketing, Business Administration, or a related field.
* Must be willing to be hands‑on and have the ability to work at pace.
* A competitive salary package, plus bonus discussed at interview stage.
* Company pension scheme.
* Private medical.
* Employee assistance program to support you with whatever life throws.
* Company sickness pay.
* Forward career progression, with access to our In House and external training programs, including apprenticeships and other recognised hospitality industry courses which are all supported by our learning and development.
* Discounted colleague stays in our hotels and on food & drink.
* Annual loyalty awards (like afternoon teas and overnight stays).
* Online retail discount platform offering thousands of savings with high street retailers and restaurants as well as a health and well‑being platform.
* Opportunity to make lifelong friendships and be part of team that celebrates Diversity and Inclusion.
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