Overview
:
We’re Enterprise Mobility. A family-owned, global mobility leader with a $39 billion turnover, nearly 90,000 team members, and operations in 95 countries. Led by CEO Chrissy Taylor, the third generation of the Taylor family, we’re built on a legacy that gives us the stability to focus on the long-term success of our people, our customers and our business.
From a fleet of seven cars, more than six decades ago, to a global network serving consumers, businesses and governments, Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle-hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions and more, to help make travel easier and more convenient.
Responsibilities
1. Supporting the strategic planning, development and implementation of the performance marketing strategy, ensuring this is aligned with the company’s business objectives, KPIs and target audiences.
2. Analysing market trends, competitor strategies and consumer behaviour to identify opportunities for growth.
3. Campaign management, execution and optimisation of digital marketing campaigns across the various channels with a focus on paid search, programmatic display, paid social and affiliate marketing initiatives.
4. Ensuring campaigns are effectively targeted, budgeted and tracked to meet business performance goals and maximise ROAS.
5. Cultivating strategic relationships with agencies, media, and technology partners.
6. Collaborating on budgets/forecasts and work with agencies and internal stakeholders to establish strategic roadmaps and testing initiatives.
7. Delivering consistent and measurable growth and performance improvements against key metrics.
8. Measuring, monitoring and analysing past performance to identify optimisation opportunities.
9. Conducting in-depth analysis of campaign performance metrics against agreed KPIs. Report back on campaigns, turning data and results into actionable insights for all stakeholders.
10. Ownership of regular internal reporting to communicate results and updates to the broader business.
11. Working closely with other members of the wider marketing team in EU & US to support best practice and knowledge transfer.
Qualifications
12. A strong digital background with a solid understanding of all paid marketing channels and the media landscape.
13. Previous performance marketing experience in an agency setting or in-house marketing department.
14. Data driven with strong analytical and reporting skills, numerate and fluent in aggregating and analysing core campaign performance metrics.
15. Highly proficient in Microsoft 365 and analytics tools (. GA, Adobe, Looker Studio).
16. A track record of growing paid media programmes and business revenue efficiently.
17. Optimising and managing performance marketing channels with advanced knowledge of Google Ads and META platforms.
18. Experience using bid management technology is desirable.
19. Experience managing external agencies and working with senior stakeholders.
20. Confident in managing large budgets – multimarket experience desirable.
21. Excellent verbal and written communication skills.
22. Demonstrated time-management and organisational skills.
23. Self-motivated and a team player with an exceptional work ethic.
24. Methodical approach to decision-making and problem resolution.
Please let us know about any accommodations you may need to participate in the recruitment process.
Hours: 40 hours per week
Salary: Dependent on experience
Location: Egham, Surrey, TW20 9FB (Plenty of free on site parking and approx. 10 minutes walk from Egham station) Hybrid, 3 days in the office, 2 days working from home.
We are an Equal Opportunities Employer