Business Development & Commerical Manager – Home Care Sector
* Location: York-based, with regular travel to Easingwold, Thirsk, Northallerton, and surrounding areas
* Salary: £40,000 + performance-based incentives
* Contract: Full Time, Permanent (Part Time Considered)
About the Role
In this pivotal role, you will lead business development initiatives and create commercial relationships for our well-established premium home care service. Your goal is to build meaningful community partnerships and promote our range of services to create meaningful growth in the business.
The role requires someone with a commercial mindset, excellent communication skills, and the ability to translate data-driven insights into effective marketing, PR, and growth strategies.
What You'll Be Doing
Growing Existing Services – Implement innovative marketing and networking strategies to expand our core home care, live-in care and day centre services.
Marketing & PR – Build brand awareness through online and offline campaigns, social media, and community engagement, generating reliable referral sources.
Data & Performance Analysis – Monitor and evaluate marketing activities, ensuring the best return on investment (ROI) and refining strategies accordingly.
Financial & Strategy Planning – Use business and performance data to inform decision-making and create targeted marketing plans.
Stakeholder Engagement – Build strong relationships with prospective clients, community organisations, and healthcare professionals that generate commercially viable referral networks
Leadership – Lead and support a small business development team while working closely with operational managers to align growth with service capacity.
Who We're Looking For
* A confident communicator who thrives on building relationships and networking
* A self-starter with experience in marketing, sales, business development, or PR
* A strategic thinker who can analyse data, interpret trends, and drive business decisions
* A goal-driven professional who enjoys working towards clear targets and KPIs
* Someone with knowledge of the care sector (preferred but not essential)
Why Join Us?
* A rewarding career with a company that truly makes a difference in people's lives
* A supportive and values-driven team culture
* The opportunity to lead business growth in a high-demand sector
* Competitive salary with performance-based rewards
Are you a dynamic and results-driven professional looking to make a real impact?
Join Radfield Home Care York & Rural, an award-winning, family-run company dedicated to providing Outstanding care to older people in their own homes. We're expanding, and we need a passionate Business Development & Commercial Manager to drive growth, establish our presence in new areas, and strengthen our reputation as the go-to provider for quality care.
If you're looking for a rewarding role in a fast-growing, people-focused industry, we'd love to hear from you Click Apply Now to take the next step in your career.
This role may also suit those with a background as a Commercial Manager, Business Development Manager, Commercial Development Manager, Relationship Manager, Marketing Manager, Events Manager, Sales Manager, Operations Manager etc
Job Type: Full-time
Pay: £40,000.00 per year
Benefits:
* Casual dress
* Company events
* Company pension
* Free or subsidised travel
* Free parking
* Health & wellbeing programme
* On-site parking
* Private dental insurance
* Private medical insurance
* Sick pay
Licence/Certification:
* driving licence and access to a vehicle (required)
Work Location: In person