Job Band: E
Contract Type: Full‑time Attachment/Fixed Term Contract until 26th March 2027
Department: BBC Content, Content Commissioning
Location: MediaCity UK, Salford (Hybrid)
Proposed Salary Range: £70,000 – £80,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Purpose of the role
The BBC Children’s and Education use YouTube to reach audiences where they are to ensure all audiences gain value from the BBC. This year we will be significantly increasing our YouTube output with a new portfolio of channels and bespoke YouTube‑first commissioned content that’s innovative and platform‑authentic to reach the largest audiences in the UK. Our ambition is to deliver high‑quality, YouTube native content that upholds the BBC standards for world‑class content children love and families trust.
The role of Commissioning Executive – YouTube has been created to meet the needs of our sophisticated contemporary young audience and the successful candidate will be confident and experienced in meeting those needs in the modern media landscape.
This is an opportunity to join one of the best and most successful Children’s content departments in the world.
Your responsibilities and impact
* Work closely with the Senior Heads of Commissioning (0‑6 and 7+) and the Children and Education Head of YouTube to identify, develop, commission and deliver top‑quality, original YouTube‑first content from suppliers both in the UK and around the world for a portfolio of YouTube channels for children and families, including CBeebies, CBBC, Blue Peter, Newsround and CBeebies Parenting.
* Ensure that the development of ideas meets the needs of our modern audience and that content is appropriate to its target age group and reflects the diverse nature and needs of our audiences.
* Act as an ambassador for BBC Children’s and a touch point for the YouTube and Digital‑first community within the rest of the UK and globally.
* Provide timely feedback on designated current series while maintaining respectful relationships with independents and creators.
* Make strong editorial decisions with the ability to articulate reasoning behind choices.
* Maintain a good sense of the modern commercial, business and co‑production environment.
Your skills and experience – Essential criteria
* In‑depth understanding of the YouTube platform, including discoverability, content, formats, episodic structures and trends.
* Experience researching audience niches, channel outliers and using performance data and insight to guide development and iteration.
* Good understanding of children’s audience behaviours and trends.
* Excellent editorial and creative judgement with an established track record in YouTube commissioning or production for young audiences working across multiple genres.
* Thorough understanding of the audience and wider competitive kids’ landscape and current trends.
* Good production knowledge with a proven record of successful programme making across a variety of styles and genres.
* Experience of a production pipeline from development through to delivery.
* Sound editorial judgment and knowledge of editorial policy and fair‑trading issues.
* Confidence and experience to give meaningful and robust feedback on editorial and production components of the process.
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