Social commerce manager

Job Description

My client, a fast-growing direct-to-consumer health and wellness brand is on a mission to help consumers make smarter choices through innovative nutrition products. With a strong ecommerce presence and ambitious growth plans, the business is investing heavily in digital channels, customer acquisition, and creator-led commerce. As social shopping continues to reshape the consumer landscape, we're looking for a Social Commerce Manager to play a key role in building and scaling one of their most exciting growth channels.

Social Commerce Manager

?? North West England (Hybrid: 4 days office, 1 day WFH)

Ready to Scale a High-Growth Social Commerce Channel?

We're looking for a commercially minded Social Commerce Manager to own and accelerate our TikTok Shop and wider social commerce strategy.

This is a hands-on role with real ownership, where you'll drive revenue growth through creator partnerships, affiliate marketing, shoppable content, promotional campaigns, and platform optimisation. If you're passionate about TikTok Shop, creator-led commerce, and turning content into sales, we'd love to hear from you.

What You'll Be Doing

?? Drive Social Commerce Growth

• Own the day-to-day performance of TikTok Shop.
• Grow revenue, orders, conversion rate, and AOV.
• Manage product listings, promotions, bundles, vouchers, and launches.
• Support TikTok Lives, flash sales, and seasonal campaigns.
• Spot trends, react quickly, and identify new growth opportunities.

?? Build Creator & Affiliate Partnerships

• Recruit, manage, and grow relationships with creators and affiliates.
• Coordinate gifting, briefs, UGC, and content approvals.
• Track performance and scale high-performing partnerships.
• Support affiliate activity across TikTok Shop and other platforms.

?? Optimise Performance

• Plan and execute campaigns that drive measurable sales growth.
• Analyse performance data and make commercial recommendations.
• Test new content formats, offers, and promotional strategies.
• Monitor competitors, trends, and platform developments.

?? Reporting & Insights

• Track and report on revenue, conversion, AOV, creator performance, and campaign results.
• Deliver actionable insights and recommendations to stakeholders.

What We're Looking For

Essential

• Experience in Ecommerce, Social Commerce, Affiliate Marketing, Marketplace Management, or Digital Marketing.
• Strong understanding of TikTok Shop and creator-led commerce.
• Commercial mindset with a focus on revenue, growth, and profitability.
• Experience managing promotions, product listings, and campaigns.
• Strong analytical, organisational, and stakeholder management skills.

Nice to Have

• TikTok Shop Seller Centre experience.
• Experience with Shopify, Meta Shops, YouTube Shopping, or affiliate platforms.
• Background in consumer products, FMCG, health & wellness, beauty, or supplements.
• Experience managing influencers, creators, or affiliate programmes.

Why Join?

This is an opportunity to take ownership of one of the fastest-growing areas of ecommerce. You'll have the freedom to shape strategy, test new ideas, and build a social commerce channel that delivers real commercial impact within an ambitious, growing consumer brand.

*Rates depend on experience and client requirements

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