Company Description
UeCampus is a higher education platform offering online Bachelor, Master and DBA/PhD programmes in partnership with different universities worldwide. We are also in the process of establishing our own awarding body.
Role Description
The Head of Marketing & Global Student Recruitment will lead and manage marketing initiatives and student recruitment strategies to drive enrollment growth. This full-time role involves market planning, conducting market research, managing marketing campaigns, and overseeing public relations activities. The position is an on-site role, located in Hatfield.
We are looking for a dynamic, entrepreneurial marketing and student recruitment professional who can take UeCampus to the next level. This role is ideal for someone who combines hands-on marketing execution with strategic vision in international higher education.
Key Responsibilities
Marketing & Brand Growth
* Develop and execute digital campaigns.
* Build UeCampus brand awareness globally.
Student Recruitment & Conversion
* Drive lead generation and manage student recruitment funnels from enquiry to enrolment.
* Liaise directly with prospective students to maximise conversion rates.
* Manage relationships with agents and recruitment partners globally.
Business Development & Partnerships
* Identify and onboard international student recruitment agencies and institutional partners.
* Support UKEB's growth by promoting its qualifications to colleges and training providers.
Strategic Growth
* Work with leadership to design and implement recruitment strategies to achieve ambitious growth and revenue targets.
* Provide market insights on student trends, competitor analysis, and regulatory environments.
Ideal Candidate
* Proven experience in student recruitment, transnational education (TNE), or higher education marketing.
* Strong background in international partnerships and agent management.
* Hands-on ability in digital marketing (ads, content, analytics, lead generation).
* Excellent communication and stakeholder management skills.
* Entrepreneurial mindset, able to work independently and build profitable pipelines.
Why Join Us?
Be part of a fast-growing online higher education platform with global reach and career-defining opportunity to lead international growth, with clear path to senior leadership.
Qualifications
* Experience in Market Planning and Market Research
* Proficiency in Marketing Management and Sales
* Strong skills in Public Relations
* Excellent leadership and team management abilities
* Exceptional communication and interpersonal skills
* Ability to analyze data and make strategic decisions
* Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
* Experience in the education sector is a plus