Head of Design & Development – (Merchandise and Riding Gear)
Join us to apply for the Head of Design & Development – (Merchandise and Riding Gear) role at Norton Motorcycles.
We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history. Our new state-of-the-art facilities in Solihull, West Midlands, host a passionate, expanding team dedicated to delivering exceptional riding experiences.
Under new ownership and part of the TVS Motor family, we’re entering a new era of global success. We value respect, trust, and responsibility, fostering personal growth, learning, and development. Join us and be part of shaping the future of this legendary brand!
The role
This position leads the design and development of our global merchandise and riding gear portfolio—combining functionality, performance, and authentic brand expression. You will collaborate with product designers, suppliers, licensing partners, and cross-functional teams to create compelling collections that deepen the connection with our community of riders and fans.
Reporting to the Global Director of Alt Revenue, this creative and commercially driven role is vital for expanding customer loyalty and alternative revenue streams.
Duties/Responsibilities
Product Design & Development
* Lead end-to-end design and development for merchandise and technical riding gear, from concept to production.
* Prepare detailed technical packages (tech packs) to communicate effectively with suppliers and manufacturers.
* Ensure designs reflect brand identity, meet performance standards, and align with customer lifestyles.
* Collaborate with external designers and suppliers to produce high-quality, on-brand products.
* Conduct trend research, gather customer feedback, and perform competitive benchmarking to guide design decisions.
* Work with the Global Director of Alt-Revenue and merchandiser to define product roadmaps aligned with seasonal and long-term goals.
* Coordinate sampling, fit approval, and testing to maintain quality, safety, and durability, especially for riding gear.
* Build strong relationships with vendors, material suppliers, and manufacturing partners.
* Support supplier selection and onboarding, ensuring ethical sourcing and quality standards.
* Manage branding guidelines and IP protection in collaboration with licensing and legal teams.
Cross-Functional Collaboration
* Partner with marketing, retail, aftersales, and eCommerce teams to align product development with commercial strategies.
* Work with brand and design teams to ensure merchandise reflects the company's visual identity and values.
* Coordinate with inventory and logistics teams for smooth product launches and replenishments.
Personal Specification
* 10+ years’ experience in apparel, merchandise, or technical gear design, preferably in automotive, motorcycle, sportswear, or lifestyle sectors.
* Strong portfolio demonstrating successful product development.
* Deep knowledge of materials, fit, construction, and performance standards for apparel and gear.
* Experience working with global suppliers from concept to delivery.
* Highly collaborative, balancing creativity, technical requirements, and business goals.
* Understanding of customer lifestyle trends, especially in premium automotive or motorcycle communities.
* Organized, detail-oriented, capable of managing multiple projects simultaneously.
Rewards of working for Norton
We offer competitive salaries, generous holiday allowance, pension schemes, private medical insurance, life insurance, employee assistance programs, and a vibrant company culture with events, activities, and green initiatives. Join us and enjoy a rewarding career in a dynamic environment!
Please note: We do not accept agency applications.
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