Role OverviewThe Planning and Campaign Manager will report directly to Interim Brand and Campaigns Marketing Lead. In this role, you will be responsible for:Key Responsibilities:
1. Plan Integration: Lead the creation of an integrated Route to Market channel plan by collaborating with internal channel owners to refine and connect individual plans into a cohesive strategy.
2. Project Management: Manage the Route to Market project plan using Microsoft Project, coordinate with Project Managers and Programme Directors to track progress, establish milestones, and identify risks and dependencies.
3. Strategic Communications: Develop a phased, insight-led communications strategy in collaboration with the communications team to ensure a successful Beta launch and post-launch scale-up.
4. Stakeholder Engagement: Create and manage an internal stakeholder engagement plan, ensuring effective communication across product owners, programme leads, analysts, and delivery teams.
5. Reporting and Evaluation: Develop an evaluation framework for the integrated campaign, manage campaign reporting, and align performance metrics across various channels.
6. Content and Messaging Coordination: Lead the development of core messaging frameworks and user propositions for use across al...