Job Description
Beauty Bay has an exciting opportunity for a full time CRM Assistant to join us permanently at our Salford, Manchester HQ. The Beauty Bay CRM Team are responsible for marketing via email and app to our database, taking account of customer objectives and insight. Promoting key launches, offers and news that we share with our customer and working on customer groups and segments for best impact.
The CRM Assistant will help to deliver our CRM programme by supporting the planning and delivery of activity across App, Email, and other touchpoints as relevant. You’ll be a part of a fast-paced environment, tasked with driving customer engagement and retention.
Key responsibilities:
1. Help to maintain a planning calendar and work to deliver communications for CRM, which will include, Email newsletters, broadcasts, and automations. This will also include, App push notifications and in-app messaging,
2. Evaluate elements of the programme and ensure continuous improvement including KPis for our communications and effective journeys to on site or in app content.
3. Support the Senior CRM Exec with the end to end process, including planning, briefing, copywriting outsource, set up, proofing, translation, implementation, and reporting.
4. Implement the required customer segmentation, with communications that are appropriately targeted for best ...