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Senior Campaigns Manager, Bolton, Greater Manchester
Location: Bolton, Greater Manchester, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 3
Posted: 27.06.2025
Expiry Date: 11.08.2025
Job Description:
This Senior Campaigns Manager role is positioned within a leading commercial law firm and involves leading the development and execution of high-profile, multi-channel marketing campaigns that drive growth and enhance brand visibility.
This pivotal role within the Business Development & Marketing team reports to the Head of Business Development. You will lead the campaign function, manage a Campaigns Manager, and collaborate with internal stakeholders and external agencies to execute campaigns that support the firm's growth strategy across sectors such as housing, health, construction, energy, and financial services.
Key Responsibilities
* Campaign Strategy Development: Design and implement comprehensive strategies aligned with the firm's growth objectives, leveraging opportunities across key markets.
* Market & Client Research: Lead research initiatives to gather insights into client needs, market trends, and emerging opportunities, collaborating with internal and external research teams.
* Campaign Planning & Execution: Plan and deliver integrated campaigns across digital, print, events, and PR, ensuring timely and targeted delivery aligned with business priorities.
* Content Creation & Thought Leadership: Produce high-quality content, including thought-leadership pieces and sector insights, to engage target audiences.
* Stakeholder Collaboration: Work with legal teams, support functions, and external agencies to bring campaigns to fruition, ensuring internal alignment and buy-in.
* Partnership Development: Build and maintain relationships with industry bodies, media outlets, and key intermediaries to expand campaign reach.
* Budget & Agency Management: Oversee campaign budgets and manage relationships with creative and media agencies for high-quality and cost-effective delivery.
* Performance Measurement: Monitor and report on campaign KPIs, optimizing strategies to maximize ROI and impact.
* Team Leadership & Development: Manage and mentor a Campaigns Manager, fostering a collaborative team environment.
* Marketing Infrastructure Enhancement: Contribute to developing marketing tools, templates, and training, and support CRM system improvements for better campaign management.
What We’re Looking For
* 10+ years of experience in B2B and/or legal communications or campaigns
* Strong project management skills and multi-channel marketing expertise
* Excellent content creation and editing abilities
* Proficiency with CRM and digital marketing platforms
* Experience in professional or financial services (preferred)
* Strong interpersonal and leadership skills
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