Vacancy Name
Head of Marketing - HE, Flexible Learning & Commercial
Vacancy No
VN5515
Location City
Durham
Location Postal Code
DL166FS
Contract Type
Permanent
Hours per week
37.50
Working Days & Times
Monday - Friday 08:30-17:00
Salary Minimum Pounds
£38000
Salary Maximum Pounds
£50000
Description
Learning Curve Group is a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our 'Purple People', the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to 'transform lives through learning'.
Role Information
The Head of Marketing will lead the development and delivery of a comprehensive marketing strategy across LCG's Flexible Learning, Access to HE, International, Further Education and Commercial provision.
Reporting to the Marketing Director, the role is accountable for translating group marketing strategy into high-impact, audience-led plans that drive learner recruitment, engagement and sustainable growth across a diverse and complex portfolio.
This is a senior, hands-on leadership position, blending strategic oversight with operational excellence. The successful candidate will work in close partnership with curriculum, sales, engagement and operational teams to ensure marketing activity is aligned, effective and delivers measurable outcomes.
DUTIES
Strategic Leadership
* Lead and deliver the marketing strategy across Flexible Learning, Access to HE, International, Further Education and Commercial provision
* Build a strong understanding of each market, audience and product offer to inform effective decision making
* Translate organisational objectives into clear, measurable and out come focused marketing plans
* Ensure all activity aligns with Learning Curve Group brand guidelines, messaging and strategic priorities
Campaign & Channel Delivery
* Plan and deliver multichannel marketing campaigns across digital, content, PR, events and partnerships
* Lead learner recruitment and enquiry generation activity across your portfolio
* Ensure propositions are clearly defined, positioned and communicated to the right audiences
* Support product launches, new provision and wider commercial initiatives
Stakeholder Collaboration
* Work closely with operational leaders, curriculum teams and engagement or sales teams
* Develop joined up plans that support recruitment, conversion and growth
* Act as the senior marketing partner for your business areas, providing clear advice and direction
Team Leadership
* Line manage and develop a small, high performing marketing team aligned to your portfolio
* Provide clear direction, ongoing support and development opportunities
* Foster a collaborative, inclusive and continuous improvement focused team culture
Performance & Budget Management
* Own and manage marketing budgets for your areas, ensuring strong return on investment
* Track and report on performance across campaigns, channels and the full learner journey
* Use insight and data to optimise activity and inform future planning
Systems, Process & Compliance
* Work closely with CRM and marketing automation teams to improve enquiry handling and follow up
* Introduce and refine automated communications where appropriate to enhance the learner experience
* Ensure GDPR, safeguarding and regulatory compliance across all marketing activity
Contribution to the Wider Marketing Function
* Collaborate closely with other Heads of Marketing and central teams across Learning Curve Group
* Share best practice, insight and learning to strengthen capability and consistency
* Support continuous improvement and innovation across the wider marketing function
Generic Duties
* Conduct your role in line with the company values and expected behaviours
* Promote equal opportunities and recognition of diversity throughout the company
* Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times
* Ensure confidentiality and professionalism at all times.
* Provide learners, customers and colleagues with support, advice guidance as part of your everyday role
Working Flexibly
If the working hours, days or times don't quite meet your needs please contact us to see if we can accommodate working flexibly.
We can provide this advert in an additional format if required.
Essentia Criteria
We love to develop our people so even if you don't meet 100% of the essential criteria, we strongly encourage you to apply.
* Proven experience in a senior marketing role with strategic responsibility
* Experience leading marketing activity across multiple products, audiences or portfolios
* Strong understanding of the full marketing mix and how channels work together
* Experience managing teams and working effectively with a wide range of stakeholders
* Commercial mindset, with a clear focus on outcomes, performance and return on investment
Desirable
- Experience within Further Education, Higher Education or training
- Experience marketing flexible, vocational or adult learning provision
- Experience working within a complex or regulated environment
Why work for Learning Curve group?
There are many reasons that make Learning Curve Group a fantastic place to work
Although we have some great benefits, we know that one of our biggest perks is the incredible People & Culture we have been lucky enough to create. Don't just take our word for it though, you can hear from some of our Purple People here:
In addition to working for a company that has been listed as the top 100 companies to work for in 2023, you'll have access to below benefits:
* 26 days annual leave + Bank Holidays
* Buy & Sell an additional 5 days each year
* Length of service annual leave increments starting at 2 years
* Healthcare Scheme
* Tech Scheme
* Ikea Scheme
* Cycle to work Scheme
* Paid Volunteer day each year
* Early Finish Fridays on the last Friday of every month
* Student / Teacher Discount
* Uniform
HEAD OFFICE PERKS
We wish we could provide these to all, but as a national company its not always possible. However these perks are available to all staff when they attend our incredible Head Office space.
* Electric Car charging points
* Free fruit, Coffee and Tea
* Onsite Shower
* Prayer room on request or list of nearest available places of worship
EQUAL OPPORTUNITIES
You're unique – and we love that about you. As an equal opportunity employer, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Don't just take our word for it though Our commitment to a number of covenants and pledges will show you just how serious we are about equal opportunities for all.
Halo Code
Learning Curve Group stand against hair discrimination in the workplace and champion the right for our Purple People to embrace Afro-Hairstyles including including, but not limited to, afros, locs, twists, braids, cornrows, fades, hair straightened through the application of heat or chemicals, weaves, wigs, headscarves, and wraps.
Disability Confident Leader
Disability Confident Leader status is the highest level of the scheme. It is awarded to organisations that act as champions for the rights of disabled people within their networks and who lead the way to help other businesses to become disability confident. At LCG we understand the need to remove barriers to create a level playing field. That's why if you require any reasonable adjustments to the interview and/or workplace, we welcome a discussion.
Armed Forces Covenant Gold
12% of our entire workforce are veterans of the armed forces and as such as its only right we show our support by pledging to the Armed Forces Covenant. It is a promise to those who serve or who have served, and their families, which says we will do all we can to ensure they are treated fairly and not disadvantaged in their day-to-day lives. As part of this promise, Reservists will receive an additional 10 days paid leave to attend training.
* Domestic Abuse Covenant
* Care Leaver Covenant
* Working Chance
* Ban the box
Recruitment Checks
Learners are at the centre of everything we do so we are committed to safeguarding and promoting their welfare. This means for some of our roles, we need to carry out certain checks to ascertain someone's suitability for working with learners.
As this role will not include regulated activity with learners, a DBS is not required. However, you will be required to provide satisfactory references and prove their eligibility to work in the UK.
Education Level
NVQ/Diploma
Level of Vocational Experience
3 years
Applications Close Date
06 Mar 2026