About BYD
BYD is a global leader in electric vehicles and clean energy solutions, with a clear purpose: to build a zero-emission future that reconnects humanity with nature. As BYD continues its rapid growth in the UK, we are building a best-in-class in-house media capability to drive brand awareness, consideration, and demand for our EV & PHEV portfolio.
About theRole
The Programmatic Media Specialist will be responsible for the planning, activation, optimisation, and performance of BYD UK’s programmatic display, video, and connected TV activity.
Working closely with the wider Paid Media, Brand, PR, and Creative teams, this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity.
Key Responsibilities
Programmatic Planning & Activation
* Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV.
* Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms.
* Translate brand and performance objectives into clear programmatic strategies.
* Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
Optimisation & Performance
* Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance.
* Analyse performance data to identify insights and optimisation opportunities.
* Own pacing, budget control, and delivery across campaigns.
Audience, Data & Measurement
* Build and activate first-party, third-party, contextual, and geo-based audiences.
* Support testing frameworks across formats, audiences, and creative.
* Work with analytics partners to ensure accurate tracking and measurement.
Creative & Collaboration
* Provide feedback on creative performance and best practice.
* Collaborate with Brand, PR, and Commercial teams on launches and always-on activity.
* Coordinate with media owners and partners where required.
Qualifications & Requirements
Essential
* 3–5+ years’ experience managing programmatic media campaigns.
* Hands‑on experience with DSPs such as The Trade Desk, Amazon, DV360, or Quantcast.
* Strong understanding of full‑funnel programmatic media.
* Strong analytical skills with advanced Excel / Google Sheets proficiency.
* Understanding of tagging and google analytics
Desirable
* Experience in automotive or high‑consideration categories.
* Exposure to CTV and premium video environments.
* Experience supporting large‑scale brand or ATL campaigns.
Benefits
* Workplace Pension
* Private Healthcare
* Car Salary Sacrifice Scheme
* Competitive salary based on experience and qualification.
* Team building events and employee learning opportunities.
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