Content Creator & Brand Ambassador for Beverage Startup
Recruitment began on June 20, 2025
and the job listing Expires on June 30, 2025
Job Title: Content Creator & Brand Ambassador – Tech Culture Meets Wellness Energy
About GOBBi:
We’reGOBBi — a savory tea brand made for working professionals who need to energize and nourish. It’s like a cozy cup of broth… with a caffeine boost! We’re solving the midday slump. GOBBi delivers a warm, tasty boost that fuels focus and curbs hunger.
Role Overview:
We’re looking for a creative, on-camera-savvy Content Creator & Brand Ambassador to help bring GOBBi to life on the streets and online. This is a hybrid role combining brand sampling (think handing out sachets to tech workers on their lunch break) with content creation tailored for the tech bro/corporate wellness world.
If you’re the type of person who knows how to shoot an engaging reel, come up with a meme about corporate culture, and isn’t afraid to wear a GOBBi hoodie in SoMa — you’re our person.
Responsibilities:
* Represent GOBBi in person by handing out samples & videoing at high-foot-traffic areas like tech campuses, coworking spaces, and events
* Capture UGC-style footage of product reactions, “midday slump” moments, and GOBBi in the wild
* Ideate and shoot short-form video content (Reels, TikToks, LinkedIn posts) that resonates with busy professionals, tech workers, stressed out college students, etc.
* Help brainstorm and create original meme content — we’re talking LinkedIn-core humor, productivity culture jokes, startup founder POVs, etc.
Ideal Candidate:
* Creative, witty, and fluent in current content trends
* Comfortable talking to people IRL and getting them on camera (or directing behind it)
* Has a strong sense of brand voice and understands how to make content feel authentic and scroll-stopping
* Genuinely interested in the intersection of wellness & productivity!
Desired Experience:
* Have experience managing or contributing to a brand’s TikTok/Instagram
* Have worked on campaigns geared toward tech professionals or lifestyle brands
* Love a good productivity hack, meme format, or niche workplace joke
* Paid $25 hourly, plus performance bonuses for high-performing content. Expected 5-10 hours/week.
* Real-world brand marketing + sales experience in a fast-growing CPG startup
* Exclusive access to tech events, Gobbi pop-ups, and behind the scenes of building a beverage brand!
* Hang with influencers, founders, and other early-career creatives (ambitious 20-somethings in SF!)
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