About the role In this role,youllbe the voice of BT for our small and medium business customers buildinggenuine connections and providing solutions that make a real difference to their success. Every conversationmatters; whetheryoureresponding to an inbound enquiry or reaching out as part of an outbound campaign,youlltake the time to understand each customers needs and challenges before recommending the right BT or EE Business products for them.
Youllcombine your natural communication skills with yourexistingsales experience to spot opportunities, tailor solutions, and deliver results that meet andoften exceedyour targets.Above all, youllensure every interaction is a positive one, creating a customer experience that reflects BTs reputation for trust,expertiseand innovation.
Youll deliver defined revenue, product volume and quality targets through the acquisition, up-sell and retention of UK SME customers. Sales opportunities are initiated by either an inbound blend or outbound call as part of a specific campaign and in accordance with business requirements. You will answer and respond to customer enquiries efficiently, effectively and appropriately in accordance with defined processes and procedures. TheCustomer Growth Advisorplays a key role inretainingand growing our small and medium business customers.
The role is a blend of inbound calls and/or outbound-focused, engaging existing customers to protect contracts, reduce churn, andidentifygrowth opportunities. The outbound team may also provideinbound support during peak demand, ensuring customers receivetimely,high-qualityservice.
This role requires strong customer conversations, commercial judgement, and flexibility to support business needs.By delivering compliant,value-ledconversations and supporting key customer programmes, the role plays a direct part in strengtheninglong-termcustomer relationships while supporting wider transformation and efficiency goals.
What you will be doing Inbound Customer Growth-
Support inbound call volumes during busy periods and make outbound dialler calls in quieter times.
Identifyupsell andcross-sellopportunities aligned to customer needsefficiently and professionally.
Take ownership of issues through to resolution, using correct processes.
Deliver a consistent customer experience across inbound and outbound activity.
Customer & Process Excellence
Maintainaccuratecustomer records and contact details.
Follow all sales, compliance, and data protection requirements.
Use CRM and sales systems correctly at all times.
Escalate risks, complaints, or vulnerabilities appropriately.
Work closely with wider teams to resolve issues and improve outcomes.
Outbound Customer Growth-
Proactively contact existing SMB customers to: Protect customers at risk of churn.
Support contract renewals and retention activity.
Identifyupsell andcross-sellopportunities aligned to customer needs.
Hold confident,value-basedconversations focused onlong-termcustomer outcomes.
Clearly explain products, pricing, and contract terms.
Ensure customers receive correct information and documentation before orders are placed.
Performance & Collaboration-
Deliver against agreed performance measures, including quality, retention, and growth.
Actively engage in coaching, feedback, and development sessions.
Support a one team culture by sharing best practice and helping colleagues.
What skills you'll need to succeed Essential
Strong communicationand listening skills.
Confidence handling objections and challenging conversations.
Ability to balance customer needs with commercial outcomes.
High attention to detail and strong compliance mindset.
Comfortable working across inbound and outbound activity.
Desirable
Experience in outbound or inbound sales and retention.
Experience working with SMB or business customers.
Knowledge of telecoms or B2B services.
Experience using CRM and sales.
Benefits Tailored benefits make a real difference. Thats why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
Access to an online private GP 24/7 for you and your immediate family
Market-leading paid carers leave with up to 2 weeks off
Equalizedmaternity, paternity, and adoption leave 18weeksfull pay and 8weekshalf pay
Discounted EE and BT products, including mobile and broadband
Market leading Pension scheme 5% from you and 10% from us
Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when youre ready.
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