Growth Product Manager Digital+
We’re looking for a Growth Product Manager to help identify, test, and scale opportunities for growth across Pregnancy+. You’ll work as part of the Growth and Monetization team, reporting directly to the Growth Leader.
This role is highly operational and hands‑on, ideal for someone who thrives on experimentation, analysis, and rapid execution. You’ll focus on driving monetization, acquisition, and retention through a mix of product experimentation, marketing activation, and lifecycle communication.
You’ll work cross‑functionally with engineering, analytics, sales, and campaign partnership teams to deliver measurable business impact.
What You’ll Do:
* Identify and exploit growth opportunities
* Work with the Growth Leader to define and prioritize growth opportunities across monetization, acquisition, and retention.
* Design, implement, and evaluate A/B and multivariate tests to validate hypotheses and inform future strategy.
* Continuously look for high‑impact, low‑effort initiatives that can accelerate growth.
* Run operational growth experiments
* Own the end‑to‑end execution of growth experiments, from idea generation to implementation and analysis.
* Leverage tools like Firebase, One Signal, Google Ad Manager, Jira, and Figma to run, monitor, and evaluate experiments.
* Use data to identify what is and isn’t working and make evidence‑based recommendations.
* Use communication and marketing channels to drive growth
* Plan and execute in‑app messaging, push notifications, and email marketing campaigns to support engagement and conversion.
* Collaborate with marketing and campaign teams to align experiments with broader communication strategies.
* Understand and apply marketing principles to craft effective, user‑focused communications that drive measurable outcomes.
* Collaborate cross‑functionally
* Partner with engineering to deliver and automate experiments effectively.
* Work closely with analytics to define success metrics and measure the impact of each initiative.
* Collaborate with sales and partnership teams to ensure experiments align with monetization goals.
What We’re Looking For:
* Hands‑on experience in digital or consumer product environments, ideally in a growth or experimentation role.
* Strong understanding of experimentation frameworks, A/B testing, and data‑driven decision‑making.
* Experience working with communication channels such as push notifications, in‑app messaging, and email marketing.
* Comfortable using tools such as Firebase, One Signal, Google Ad Manager, Jira, and Figma.
* Analytical mindset with the ability to interpret data, identify insights, and translate findings into action.
* Strong understanding of how marketing, product, and technology intersect to drive growth.
* Excellent communication and collaboration skills, with clarity in expressing trade‑offs and priorities.
* Experience working cross‑functionally with product, engineering, analytics, and marketing teams.
* Self‑starter with a bias toward action, eager to test, learn, and iterate quickly to deliver impact.
How we work together
We believe that we are better together than apart. For our office‑based teams, this means working in‑person at least 3 days per week.
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