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Digital marketing specialist

Birmingham (West Midlands)
Sage Solutions UK
Digital marketing specialist
£45,000 - £50,000 a year
Posted: 1 October
Offer description

We are a fun and exciting consultancy group working across retail, events, and business strategy, helping clients stand out in competitive markets. From delivering vibrant retail campaigns to managing high-profile events and providing strategic advice, we specialise in creating experiences that resonate with audiences and drive measurable results.

At the heart of what we do is a simple ethos: creativity meets commercial intelligence. Whether it's shaping consumer campaigns, executing large-scale events, or advising on long-term growth, our focus is always on delivering genuine value for our clients.

We're looking for a talented Digital Marketing Specialist to join our Birmingham team on a permanent contract. This is a hands-on role where you'll design, manage, and optimise digital campaigns for clients across sectors including retail, events, and consultancy.

About the Role

As a Digital Marketing Specialist, you'll deliver multi-channel campaigns that drive measurable impact. From PPC and paid social to SEO and email marketing, you'll bring creativity and data-driven thinking to every project.

Working closely with clients, you'll translate objectives into campaigns that perform, while reporting on results and identifying opportunities for growth. You'll also collaborate with internal teams, freelancers, and agency partners to ensure campaigns land with impact.

Key Responsibilities

* Plan, execute, and optimise digital campaigns across Google Ads, Meta, LinkedIn, and other platforms
* Manage SEO, PPC, email, and paid social activity for multiple clients
* Create and brief engaging content for websites, email, and social media
* Monitor performance metrics (CTR, ROAS, conversions) and report back to clients and leadership
* Work closely with clients to understand objectives and recommend strategies
* Stay up to date with digital trends and introduce fresh ideas to campaigns

About You

We're looking for someone who combines creativity with commercial focus, and who thrives in a fast-moving, client-facing role.

Must-Have Requirements

* 3+ years' experience in digital marketing (agency or client-side)
* Strong track record managing paid and organic campaigns
* Confident with Google Ads, GA4, and paid social platforms
* Skilled at using data to inform decisions and improve ROI
* Excellent communication skills, able to engage directly with clients

Desirable Skills

* Experience in retail, events, or consultancy marketing
* Knowledge of email automation tools (e.g. Mailchimp, HubSpot)
* Familiarity with influencer or partnership campaigns
* Basic design skills (Adobe Creative Suite or Canva)

Salary & Benefits

* Generous time off – 25 days' holiday plus bank holidays, with an extra day off on your birthday
* Hybrid working – 3 days a week in our Birmingham office, 2 days remote (after probation)
* Health & wellbeing – private healthcare after 6 months, plus access to wellbeing initiatives
* Financial perks – company pension with 5% employer contribution and cycle-to-work scheme
* Professional growth – £500 annual allowance for training, courses, or certifications
* Work-life balance – summer early-finish Fridays (2 pm) and flexible working culture
* Extra perks – free on-site parking, discounts across our retail and events portfolio
* Team spirit – regular socials, networking opportunities, and exclusive access to client events

Inclusion

We are proud to be an equal opportunity employer. We welcome applicants from all backgrounds and are committed to creating a supportive, inclusive workplace where everyone can thrive.

Job Type: Full-time

Pay: £51,000.00-£55,000.00 per year

Benefits:

* Additional leave
* Bereavement leave
* Company events
* Health & wellbeing programme
* Sabbatical
* Work from home

Experience:

* Digital marketing: 3 years (required)

Work authorisation:

* United Kingdom (required)

Location:

* Birmingham B1 1RS (required)

Work Location: In person

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