The CRO (Conversion Rate Optimization) Executive at Hargreaves Lansdown is responsible for supporting the continuous improvement of the company's digital experiences. This role focuses on analysing user behaviour, identifying opportunities for optimisation, and implementing A/B and multivariate tests to enhance user engagement and conversion rates. The CRO Executive works closely with digital, marketing, and product teams to ensure data-driven decision-making and to drive measurable improvements in key performance indicators. This is an individual contributor role with no direct reports. Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, CRM, and website and CRO. We're building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We're raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.
What you'll be doing
1. Conducting quantitative and qualitative analysis to identify user experience issues and optimization opportunities.
2. Designing, implementing, and managing A/B and multivariate testing strategies.
3. Collaborating with UX desig...