About Nobi
At Nobi, we turn real-time insight into proactive care through AI-powered smart lights. Our core product is a centrally ceiling-mounted smart light powered by advanced AI. With one infrastructure layer, we currently enable falls management, nurse call functionality and data-driven care time visibility that improves staffing efficiency and oversight. The result: safer residents, more efficient staff workflows and measurable operational and financial ROI. We are a well-funded European tech scale-up with strong market traction. The UK is a strategic growth market and a key focus for expansion.
The Opportunity
We are hiring a Director of Sales UK to lead and scale our commercial growth. This is a newly created role for a senior sales leader who combines:
* Strategic sales leadership
* Sales structure building
* Hands-on deal execution
* Strong existing UK senior living industry network
You will lead the development of the UK sales engine, working closely with the existing team while actively closing strategic deals yourself. The current team is lean and high-potential. As we validate and scale the model together, this role will grow significantly in scope and impact.
Key Responsibilities
* Build & Scale the UK Sales Engine
o Define and refine UK sales strategy and segmentation.
o Implement structured pipeline management and forecasting discipline.
o Establish scalable processes and KPI frameworks.
o Prepare the team and structure for sustainable growth.
* Lead & Expand the Team
o Lead and coach a small UK sales team.
o Drive accountability and performance culture.
o Recruit additional talent as the model proves scalable.
* Drive Revenue Personally
o Own and close strategic, complex deals.
o Engage C-level stakeholders across care home groups.
o Represent Nobi at industry events and sector forums.
* Leverage Your Network
o Activate and expand strong existing relationships within UK senior living.
o Open doors and accelerate sales cycles through credibility and sector expertise.
What We’re Looking For
* 8+ years of B2B sales experience, including leadership responsibility.
* Proven track record of personally closing complex, high-value deals.
* Experience building or scaling a sales structure.
* Strong existing network within the UK care home / senior living sector.
* Commercial gravitas and board-level engagement capability.
* Experience in healthcare, medtech, SaaS or solution-based selling is a strong advantage.
* High ownership mindset and comfort operating in a scale-up environment.
You are strategic, structured, hands-on and commercially driven. You are comfortable building something — not just managing what already exists.
Why Join Now?
* The UK is a top strategic growth market for Nobi.
* You will shape and lead its commercial trajectory.
* High-impact, high-growth role with significant future scope.
* Direct exposure to senior leadership and company strategy.
* Competitive salary with performance-based incentives.
* Opportunity to make meaningful social impact through technology.
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