As a PPC Executive, you will support the execution, optimisation, and performance tracking of paid search campaigns. You will work closely with the PPC manager and report directly to the Senior PPC manager.
Key Responsibilities:
1. Support the planning and implementation of paid search campaigns (across Google Ads and Microsoft Ads) aligned with business objectives.
2. Monitor and manage daily campaign budgets, keyword bids, ad placements, and targeting strategies to maximise conversion rates.
3. Regularly analyse campaign data to identify trends, issues, and opportunities for performance improvement.
4. Generate regular performance reports and provide actionable insights to enhance conversion from enquiry to sale.
5. Write compelling ad copy and coordinate with the studio and content teams on assets.
6. Assist with A/B testing of ad formats, audiences, and landing pages.
7. Stay updated with platform updates and PPC best practices.
8. Keep abreast of market trends within the motor industry to anticipate future trends and adapt accordingly.
Candidate Profile:
We are looking for a hard-working, analytical, and self-motivated individual eager to advance their career as a PPC Executive. This role is ideal for someone with 1-3 years of hands-on experience managing PPC campaigns, proactive, and comfortable working in a fast-paced environment.
* 1-3 years experience managing campaigns in Google Ads & Bing Ads; experience with SA360 is a plus.
* Proficiency in GA4, Google Merchant Centre, and Looker Studio for dashboards and reporting.
* Experience handling large budgets and optimising spend to meet business goals.
* Ability to gather performance data and insights, and prepare actionable reports.
* Strong analytical skills, proficient in Excel (pivot tables, VLOOKUPs).
* High attention to detail and ability to manage multiple campaigns simultaneously.
* Experience in A/B testing and data-driven optimisation.
* Understanding of other digital marketing channels (SEO, display, paid social).
Company Benefits:
Vertu Motors plc invests heavily in employee development, offering ongoing training, career progression, and benefits such as:
* 25 days holiday plus bank holidays, increasing with service.
* Access to an online rewards platform with discounts and cashback.
* Colleague Purchase Scheme and Preferential Service Rates.
* Share Incentive Scheme, Pension, and Enhanced Maternity leave.
We offer a competitive salary of up to £30,000, with hybrid working based in Gateshead.
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