Overview
Senior Digital Ecommerce Insights Manager role at Helen of Troy. Join our team to influence online commerce strategy across brands such as OXO, Hydro Flask, Osprey, Braun, PUR, Vicks, Honeywell, Hot Tools, Drybar, Curlsmith, Revlon, Olive & June.
What You Will Be Doing
Shape the future of online commerce through data-driven strategy. Act as the analytical co-pilot to the Head of Online, delivering a unified commercial view across Amazon, Zalando, and DTC channels. Transform complex data sets into clear, actionable insights that inform weekly trading decisions and long-term growth. Fuse internal P&L, media performance, and external consumer/sell-out data to guide omnichannel portfolio strategy. Optimise SKU and price-pack mix, and inform launch and retire decisions to maximise revenue and margin without cannibalisation. Serve as the analytical hub for the Online team and enable smarter, faster decision-making.
Key Responsibilities
* Unified Data & KPI governance: Build and own a consolidated data layer and KPI dictionary across channels (AMZ, Zalando, DTC); include paid media, retail data, finance and market shares.
* Set data quality SLAs, taxonomies and naming conventions; partner with IT/BI and DTC Trading Manager on pipelines.
* Enable channel teams to self-serve deep dives while maintaining a single version of the truth.
* Insight Generation & Commercial Storytelling: Deliver weekly Online Trade Insights packs outlining drivers, risks, opportunities and actionable strategies.
* Diagnose mix/price effects, promo efficiency, media-commerce interactions, and cannibalisation across channels.
* Forecasting & Scenario Modelling: Support top-down and bottom-up forecasting by channel and key account focusing on volume, revenue, and margin.
* Develop dynamic what-if models for major commercial events, considering inventory constraints and media spend shifts.
* Strategic Partnering & Decision Support: Collaborate with the Head of Online to shape channel strategy and develop business cases for expansion into new markets and platforms.
* Conduct competitive benchmarking to inform strategic decisions and identify growth opportunities.
* Experimentation & Incrementality: Design and interpret experiments with Paid Media and Trading teams; lead marketing mix models, geo-tests and holdout experiments; explore AI tools for experimentation where appropriate.
Skills & Qualifications
* 6-9 years in eCommerce/online analytics, commercial finance, or performance marketing analytics with marketplace and DTC experience.
* Advanced BI skills and GA4/Shopify Plus analytics.
* Hands-on with Amazon Vendor/Retail Analytics, Zalando Partner Data Hub, and media platform APIs; ability to join disparate data sets.
* Strong financial/commercial literacy: P&L drivers, margin math, TACOS/ROAS, elasticity.
* Proven ability to translate analysis into clear narratives and influence senior stakeholders.
* Authorized to work in the UK on a full-time basis; fluent in English.
* Excitement about joining a midsize yet growing company with fast-growing brands.
What We Offer
* Competitive compensation package dependent on experience and skills
* Flexible work policy for hours and remote work
* Increased flexi-days package after 1 year of service
* Perkbox; modern office with collaborative spaces
* Employee assistance counselling line; employee discounts on EMEA products
* Lunch and Learns; company closure between Christmas and New Year’s
* Employee Stock Purchase Plan
* Opportunity to work in an international, diverse, and inclusive environment
Referrals increase your chances of interviewing at Helen of Troy by 2x. The statements describe the general nature and level of work performed and are not intended to be exhaustive. Helen of Troy reserves the right to modify duties at any time.
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