About The Role
As Director of Marketing for Sage People, you will lead and scale a world-class marketing function that drives brand growth, demand generation, and pipeline performance.
Reporting into the Sage People leadership team, you will define and execute the go-to-market strategy, own the Ideal Customer Profile (ICP), and shape the overall positioning of Sage People in the market. This role requires a balance of strategic thinking and hands-on execution, with full accountability for marketing performance across brand awareness, pipeline creation, and ARR growth.
Location: Hybrid – 3 days per week from our London, Newcastle, or Winnersh office
Key Responsibilities
Strategic Leadership;
* Sit on the Sage People leadership team, contributing to the overall business strategy and direction.
* Define, evolve, and refine the Ideal Customer Profile (ICP) and product positioning in collaboration with Product, Sales, and Customer Success teams.
* Shape the future structure, vision, and technology capabilities of the marketing team to support growth.
Team Management;
* Lead and inspire a multi-disciplinary marketing team spanning Product Marketing, Digital Marketing, Field Marketing, Campaigns, Content, and Events.
* Foster collaboration, accountability, and innovation across the team to deliver measurable outcomes.
Growth & Demand Generation;
* Own and execute the demand generation strategy across digital, performance, and field channels.
* Drive pipeline creation and acceleration in partnership with the Sales and Business Development teams.
* Develop high-impact, data-led campaigns that deliver tangible results in pipeline and ARR growth.
Brand & Communications;
* Elevate the Sage People brand through thought leadership, content marketing, and impactful storytelling.
* Oversee messaging and positioning to ensure clarity, consistency, and market differentiation.
* Champion a customer-centric approach to communication across all internal and external touchpoints.
Budget & Performance Management;
* Manage the marketing budget with fiscal discipline and alignment to the broader Sage governance model.
* Track and report on key performance indicators including brand metrics, pipeline contribution, and revenue impact.
* Proven experience leading or closely partnering with teams across demand generation, product marketing, brand, and go-to-market execution.
* Demonstrated success in driving pipeline growth and marketing performance within tech, SaaS, or B2B environments.
* Strategic thinker with the ability to translate vision into actionable marketing plans.
* Strong leadership presence and ability to influence across all levels of the organisation.
* Excellent communication skills and comfort working in a fast-paced, high-growth setting.
* Data-driven mindset with expertise in marketing analytics, performance tracking, and ROI measurement.
Your benefits
(Only Applicable for UK Based Roles)
* Work away scheme for up to 10 weeks a year
* On-going training and professional development
* Paid 5 days yearly to volunteer through our Sage Foundation
* Flexible work patterns and hybrid working
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries: Software Development
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