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Marketing planning

Easter Howgate
Sainsbury
Marketing
£60,000 - £90,000 a year
Posted: 18 November
Offer description

Why join us

Joining Sainsbury's as the Marketing Insights & Planning Manager means becoming an integral part of a dynamic team dedicated to shaping the future of Financial Services. With a focus on customer insights, strategic planning, and delivering exceptional marketing campaigns, you will have the opportunity to influence business performance, customer experience, and brand metrics. Working collaboratively with diverse stakeholders and leveraging cutting-edge tools, you will play a key role in driving innovation, customer advocacy, and achieving business objectives. Embrace the challenge, lead with insight, and make a meaningful impact as part of our forward-thinking team.

What you'll do

You'll be responsible for leading the Future FS planning, customer insights, budgets, and reporting of risk / reputational updates across Insurances WL and Argos Pay / Argos Care. Your role will involve shaping the annual marketing plan in alignment with business P & L targets, managing marketing overhead costs, and reporting risk metrics and controls to ensure the Head of Marketing is informed of any emerging risks. Additionally, you will be accountable for developing best-in-class retail customer experiences for Future FS products, planning and implementing the SEO strategy, and driving customer insight to enhance business performance, customer empathy, understanding, and advocacy. You will play a pivotal role in optimising website user experience, setting the SEO strategy, and embedding customer insight to drive marketing activity that achieves positive outcomes for both the business and customers.

Who you are

You're a seasoned professional with a proven track record in driving actionable change through customer insights and data-driven decision-making. With strong budget and planning experience, along with expertise in customer insight, CMS, UX design, and web analytics, you play a key role in shaping annual marketing plans, enhancing customer experiences, and driving business performance through strategic metrics and continuous improvement. Your ability to build relationships, influence stakeholders at all levels, and champion customer-centricity makes you a valuable asset in shaping the marketing strategy and exceeding customer expectations within a dynamic and collaborative environment.

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