About the job
We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area.
This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive.
The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.
Job Details
* Senior Marketing Specialist
* Ellesmere Port (Hybrid)
* £45K
What You’ll Get
* £45K basic
* 25 days annual leave + Bank Holidays
* Company pension scheme
* Company laptop and phone
* Hybrid working
Role & Responsibilities
* Own and deliver the digital channel planning
* Act as the internal digital subject-matter expert
* Identify opportunities for selective non-digital marketing activity
* Manage performance through hands on operational marketing activity
* Drive continuous optimisation of lead generation
* Monitor campaign effectiveness and adjust investment to maximise ROI
* Continuously improve the end-to-end digital customer journey
* Identify opportunities & actively enhance UX, CRO and engagement
* Own digital reporting and performance dashboards (GA4, Looker Studio or equivalent)
* Analyse customer behaviour and campaign performance
* Own and collaborate with colleagues on SEO plans, activities and organic performance
* Collaborate with international teams to localise content effectively for IE and UK markets
* Manage relationships with external digital agencies and technology partners
* Own the local marketing budget
* Set clear KPIs, evaluate agency performance and drive continuous improvement
* Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
* Ensure alignment between local and international marketing strategies
Skills & Experience Required
* 5+ years' experience in a digital or performance marketing role
* Proven experience managing PPC and paid social campaigns with measurable ROI
* Experience managing agencies and external partners
* Strong understanding of analytics platforms (GA4, Looker Studio or similar)
* Familiar with CRM systems - Hubspot experience advantageous
* Commercially minded with strong performance focus
* Data driven decision maker
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