We are looking for a Lifecycle Marketing Manager to work strategically with our client wider team. We are looking for a seasoned proffessional who is able to map and optimize customer journeies to maximize engagement, retention, and lifetime value. We are seeking an experienced individual who as experience in designing multi-channel automation (email, SMS, push notifications), run relentless test-and-learn programs, and analyse user behaviour to convert, upsell, and prevent churn.
Core Responsibilities
* Journey Mapping: Design bespoke multi-step messaging sequences mapping the ideal customer path from onboarding and first-purchase to SKU upsell and renewal.
* Campaign Execution: Build, manage, and QA automated campaigns in marketing automation platforms (e.g., Braze, Marketo, Customer.io).
* Experimentation Engine: Drive A/B testing across messaging, send timing, and segmentation to continuously improve open rates, conversion, and ROI.
* Data & Analytics: Define campaign KPIs, pull data, build dashboards, and translate behavioral insights into actionable roadmap adjustments.
* Cross-Functional Collaboration: Align with Product, Product Marketing, Sales, and Customer Success to ensure messaging is accurate, consistent, and localised.
* Account-Based Marketing (ABM): Partner with Sales to deploy highly personalized messaging to specific high-value target accounts.
Requirements
* Experience: 3 to 7+ years in lifecycle marketing, CRM, or growth marketing.
* Technical Skills: Hands-on experience with enterprise CRM/automation tools like Braze, Marketo, or Customer.io, alongside funnel analytics (Google Analytics, SQL/Excel).
* Analytical Mindset: Strong ability to leverage customer insights, behaviour data, and NPS scores for data-led funnel strategies.
* Communication: Exceptional copywriting skills and the ability to turn complex concepts into clear, compliant, and culturally tailored customer messaging.
We review every application submitted through LinkedIn official application process. Please do not send direct messages or LinkedIn connection requests to our team members regarding this role. Due to the high volume of applicants, doing so will not fast-track your application and may be viewed as a failure to follow the application instructions. Thank you for helping us keep the process fair and organised for everyone!
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