Overview
Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK’s number one choice for homewares because we make home life lovelier for our customers. And the caring and encouraging culture we've created makes this a place you'll feel right at home too.
We are the UK’s Number One homewares retailer offering over 100,000 products building a consumer‑focused total retail business that delights customers through our multichannel operation.
About the Team and the Role
Our Brand Marketing team is here to grow love for our brand‑boosting awareness and helping more people see us as the go‑to for all things home. Whether it’s encouraging our lovely existing customers to pop back in more often, or welcoming new faces to discover what we’re all about, we do it all under our brand platform: ‘The Home of Homes.’
Sitting within the wider Brand Communications team (which includes PR, Influencer Marketing and Advertising), the organic social team brings our brand to life on platforms where our customers spend their time – Instagram, TikTok, Pinterest and Facebook. Creating content that’s engaging, watchable, shareable, and full of our personality.
As a team, we work closely with Commercial, Digital Trading and Digital Marketing departments to ensure we promote the right products at the right times in the right channels and work with our Community team to spotlight how we as a business can give back through our charity and sustainability initiatives.
Role Overview
The Senior Social Media Executive will be a driven, proactive, and creative professional who is integral to the day‑to‑day running of our social media channels, as well as the creation of best‑in‑class social media content.
Responsibilities
* Manage workflows, weekly plans, scheduling tools and write briefs.
* Produce and publish content on brand, on brief and bring joy to audiences across Instagram, Facebook and TikTok.
* Lead short‑form video creation and be in‑team expert on all things TikTok.
* Collaborate with PR, Studio, Planning and Design to beat benchmarks and deliver content impeccably.
* Lead project management for campaigns from product launches to charity events, generating ideas, attending shoots and evaluating success.
* Provide regular reporting and insights to improve performance and share with the wider business.
Qualifications
* Experience in social media management, especially Instagram, TikTok and Facebook.
* Strong understanding of KPIs and performance metrics for these platforms.
* Proven video production experience, especially short‑form content.
* Excellent time‑management and creative skills.
* Proficiency in scheduling tools and content planning software.
* Strong communication and collaboration abilities with cross‑functional teams.
Benefits
This hybrid role offers flexibility, with the option to be based in either our Leicester office or our London office.
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