Position Overview
The chosen PPC Executive will work with, assist, and report to the firm's Digital Marketing Executive. Your role is to generate leads through Google Ads. This role is ideal for someone experienced in lead generation, passionate about digital marketing, keen to gain experience in the legal sector, and eager to contribute to the growth of our firm.
You will gain first-hand experience in PPC, specifically with Google Ads, working on the firm's Google Ads account.
Key Responsibilities
* Create, develop, and implement PPC strategies on Google Ads.
* Identify effective keywords, maintain negative keyword lists, and analyse search data for better ad targeting.
* Track key metrics (CPC, CTR, conversion rate), adjust bids and budgets, and refine campaigns based on performance insights.
* Interpret and prepare performance data and present actionable recommendations to the Digital Marketing Executive and senior management.
* Write engaging ad copy, test headlines and CTAs.
* Conduct competitor research to identify opportunities and gaps.
* Monitor and respond to online reviews, helping manage the firm's online reputation.
* Complete general marketing administration duties.
Experience & Skills
* Proven record of generating leads through PPC platforms, specifically Google Ads.
* Qualification/s in PPC, paid media, or online advertising.
* Experience in a digital marketing role.
* Familiarity with digital marketing tools (Google Ads, WordPress, Google Search Console, Google Analytics, Ahrefs, Canva, etc.)
* Able to analyse data and create actionable insights.
* Excellent written and verbal communication skills, with a strong attention to detail.
* Good organisational skills; able to manage multiple priorities.
* Proactive, able to work independently and as part of a team.
Job Type: Full-time
Pay: £30,000.00-£40,000.00 per year
Benefits:
* Company events
* Company pension
* Flexitime
* Free parking
* On-site parking
Ability to commute/relocate:
* Liverpool L7 9PG: reliably commute or plan to relocate before starting work (required)
Experience:
* Lead generation: 1 year (required)
Work Location: In person