Description
JOB TITLE: Customer Insight Copywriter - Assistant Manager.
SALARY: £39,825pa to £48,675pa plus an extensive benefits package.
LOCATION: Bristol. Edinburgh, Leeds, Halifax or Chester.
HOURS: 35 hours, full time.
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.
At Lloyds Banking Group we believe that data is more than numbers — it’s the voice of our customers, the pulse of our business, and the foundation of our future. We are looking for a Customer Insight Copywriter Assistant Manager to join our team. This is a fantastic opportunity to grow your skills in storytelling and insight communication, helping to turn complex data into clear, engaging narratives that support decision-making and drive positive change.
Want to hear more?
You will support the team in crafting compelling content from customer insights, behavioural trends, and market research. Working alongside analysts, researchers, and senior writers, you will help bring clarity to complexity and ensure our insights are accessible, memorable, and actionable.
Your work will help maintain a strong customer focus across the organisation, guiding teams to make decisions that enhance the customer experience and drive meaningful change.
This role is ideal for someone early in their career who is passionate about writing, curious about data, and eager to learn how storytelling can influence business outcomes. It is particularly suited to someone with experience in financial copywriting, journalism, or anyone used to translating complex topics into clear, engaging content.
Key responsibilities:
1. Translate data and research into clear, compelling copy for a range of audiences and formats.
2. Create stories that bring insight to life, showcasing customer understanding and impact across written reports, presentations, and strategic documents.
3. Collaborate with insight analysts, researchers, marketers, and team-mates to shape content around customer behaviour and business objectives.
4. Ensure consistency of tone, clarity, and impact across all insight communications.
5. Learn and apply storytelling best practices to support the wider insight function.
About you
6. Copywriting expertise: Proven experience in copywriting, content strategy, or storytelling — ideally within financial services, consultancy, or a data-driven environment.
7. Microsoft tools: Proficiency in Microsoft 365 (M365) tools — especially Word, PowerPoint, and Teams — to create, collaborate, and present insight-driven content effectively.
8. Curiosity for insight: An interest in customer insight, behavioural data, and research communication. You must be comfortable translating research into stories that reflect real customer experiences and motivations.
9. Writing craft: Some experience in writing, editing, and conceptual thinking skills. Ability to simplify ideas without losing nuance or meaning.
10. Stakeholder engagement: Confidence working with stakeholders and cross-functional teams.
11. Values & behaviours: Collaborative and a team player. Comfortable working with others, and an eagerness to learn and develop your skills in a supportive, insight-rich environment.
About working for us…
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, build a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We're disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
If you are excited by the thought of becoming part of our team, get in touch.
We would love to hear from you!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.