Overview
Our client runs a world renowned international visitor destination and five-star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.
Responsibilities
* Manage the online promotional campaigns for UK and overseas markets
* Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms
* Develop new social media and digital content to engage and build new and existing audiences
* Manage and develop the company’s photography and film archive for current and future use
* Work with external agencies and partners on the delivery of high impact social media and digital campaigns
* Update and oversee the business’s digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms
* Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts
* Manage and develop the online member portal and website content
* Manage and grow the company’s social media presence, keeping up to date with digital communication trends and opportunities
* Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed tools
Qualifications
* Previous experience in a similar role
* Experience within the hospitality, sport or leisure industry (beneficial)
* Relevant qualifications such as Graphic Design or Marketing Degree
* Exceptional IT skills, with proficiency in Google, Adobe Suite (In-Design) and Meta and a comprehensive working knowledge of social media and digital platforms
* Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content
* Creative with a keen eye for detail and strong design instincts
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