Head of Next Generation Reporting to: Marketing Director
Marketing
As Head of Next Generation you will be responsible for our grassroots outreach program, creating & delivering a sustainable P&L, using the power of rugby to inspire children & teenagers to be more active and critically creating the next generation of Bath Rugby fans across our regions.
This is an opportunity to re-build a grassroots business from the bottom up to both build a thriving rugby community as well as play a critical role in the club’s key strategic role to build the largest, most engaged fanbase in UK rugby over the next 3-5 years.
Full ownership of strategy to recruit Bath Rugby’s future fans through the power of rugby in the community
Deliver a long-term growth strategy supported by a sustainable P&L for our grassroots business through building on existing income streams & innovation
Build up our junior membership database through our grassroots network from 500 to 10K in three years
Deliver a grassroots coaching program to inspire kids of all ages to pick up a rugby ball across our five regions
Deliver a long-term strategy & growth plan supported by a sustainable P&L that can support a growing grassroots business
Working across a network of primary & secondary school and rugby clubs across our five regions you will create a range of products & services that both allow you to reach your strategic goals as well as build a sustainable P&L that can grow with the scale of the grassroots network.
Demonstrate commercial understanding through building out a suite of products & service propositions that are competitively positioned in the market
Work with RDOs, the academy players & creative team to deliver engaging content for junior members across channels
For many children they will be their first touchpoint with Bath Rugby Club and we need to leave a lasting impression on them to engage further with the club, ultimately getting them to come to The Rec to watch a match.
An existing team of four permeant rugby development officers, an operations co-ordinator as well as a network of freelance resource with a view to expand both resource pools alongside P&L growth to deliver greater impact across our five regions.
Over the next five years the Next Gen team is reaching over 75K children & young adults through the power of rugby across a network of schools and sports clubs across our regions
You have done this though building out a range of products & services – school coaching programs, holiday camps junior tournaments alongside new innovations that increase our Next Gen reach alongside income streams to the P&L
You have grown a team of both permanent and freelance rugby development officers who works across a range of different age groups & demographics and are engaged, reliable and commercially orientated
Developed a range of new local business & corporate partners to support funding of the Next Gen program
Commercial & Strategic Mindset
You are not just creating a network of Bath Rugby coaching – you are building a sustainable grassroots business that can fund its own rapid growth – therefore it is critical you can bring commercial rigor and entrepreneurial mindset to the role alongside an understanding of sports development.
Building strong relationships & influencing stakeholders
You will be in daily contact with a huge range of stakeholders from within the club from our CEO, Head of Academy and wider commercial teams through to external schools, clubs and future corporate partners – not to mention kids & parents. 8 years working in commercial or marketing roles with proven track record of growth. Ideally in a sports or sports development field but not essential.
~ An understanding of sports coaching ideally with firsthand experience
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