About the role
This role will focus on developing, co-ordinating, and implementing retail marketing initiatives including our in-store POS programme. You’ll work closely with the Brand Marketing Lead, key agencies, and cross-functional teams including Trade, Merchandising, and Operations, to ensure flawless delivery of retail campaigns.
This role is ideal for someone with a strong grounding in Retail Marketing, who is ready to take on more ownership and drive initiatives end-to-end from briefing to execution. You’ll also contribute to other channels within the Retail Marketing mix, including store events, in-store brand partnerships, and local community outreach.
Key Responsibilities
Retail Campaign Delivery
1. Co-ordinate retail marketing communications activity including (but not limited to) all POS store requirements from agency co-ordination, design approval, briefing, production, to in-store implementation
2. Liaise with our in-house print management agency to ensure timelines are met and projects are delivered to brief and within the planned budget
3. To plan and deliver the in-store radio and TV screen advertising service, including briefing, creative management, production and scheduling
4. Day-to-day management of the POS budget, ensuring all spending aligns with forecasts and delivers maximum value
Cross-Functional Collaboration
5. Liaise with key stakeholders to form briefs and deliver the requirements for all POS projects
6. Organise the POS request system in close collaboration with Operations, Area Managers, and stores
Store Communications
7. Collaborate with key stakeholders within the marketing team to deliver our internal marketing store communications on a weekly basis
Contribution to broader Retail Marketing campaigns and projects
8. Support any adhoc store event activity with additional support including (but not limited to) store events, in-store brand partnerships, and local community outreach
9. Support on new growth store/concession partnership opportunities.
10. Organise and deliver in-store events/product demonstrations, and other initiatives to drive footfall and enhance customer experience
11. Provide marketing research for store-lead initiatives, following industry trends and standards
General & Ad Hoc Marketing Support
12. Take on additional performance marketing initiatives as needed, with opportunities to grow into a broader marketing role over time
Requirements
13. Min. 1–2 years of Marketing experience (retail preferred)
14. Highly motivated and results-driven individual, with demonstrated success in managing or launching marketing campaigns
15. Familiarity with print media
16. Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive internal and external relationships
17. A proactive self-starter who’s excited by performance-driven growth and retail innovation
We will give you
18. Competitive salary
19. 25% Discount Card for Hobbycraft and Haskins stores
20. Free on-site parking
21. 33 days holiday inclusive of Bank Holidays, increasing each year, plus your birthday off!
22. Company pension contribution
23. Cycle to Work scheme
24. Colleague Wellness Programme
25. Colleague social events throughout the year
What success looks like:
26. Flawless execution of all POS, Radio & TV screen campaigns
27. Proactive ownership of store comms process
28. Strong cross-functional relationships
29. Reliable day-to-day delivery of store campaigns
30. Contribution to broader campaigns and projects
31. Data driven and insightful (in-store feedback and development)
32. Strong organisational skills and time management