Job Title: Area Sales Manager – Forklift & Materials Handling Solutions
Location: Milton Keynes/Peterborough/Cambridgeshire
Salary: Competitive base + uncapped commission, company car, and benefits
About the Role
We are seeking a proactive and results-driven Area Sales Manager to cover a defined territory within the forklift and materials handling industry. You will be responsible for generating new business, building long-term customer relationships, and promoting a full range of forklift trucks, warehouse equipment, and related solutions. This is an excellent opportunity to join a well-established business with a strong reputation in the marketplace.
Key Responsibilities
* Proactively identify and win new business opportunities across your region
* Manage and develop existing customer accounts, ensuring repeat business and long-term partnerships
* Promote a wide range of forklifts, warehouse trucks, and tailored handling solutions
* Carry out site visits, equipment demonstrations, and negotiate commercial terms with decision-makers
* Maintain a strong sales pipeline, delivering accurate forecasts and reporting to management
* Work closely with internal support teams to ensure customer requirements are met effectively
About You
* Proven track record in B2B sales within forklift trucks, materials handling, plant hire, or capital equipment
* Strong business development background with a consultative, solution-led sales approach
* Ability to influence and build relationships with stakeholders at all levels
* Target-driven, self-motivated, and comfortable working independently in the field
* Full UK driving licence is essential
What’s on Offer
* Competitive salary + uncapped commission structure
* Company car, laptop, and mobile phone
* Pension scheme and benefits package
* Ongoing training, product support, and clear progression opportunities