Position Overview
We are seeking a creative and strategic Social Media Specialist to lead and evolve PerkinElmer’s social media presence across key platforms. This role will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, grow engagement, and support lead generation and customer loyalty.
The ideal candidate will have a deep understanding of social platforms, content trends, and analytics, and will bring an authentic passion for storytelling that resonates with both scientific and corporate audiences.
Key Responsibilities
Social Strategy & Planning
* Develop and own PerkinElmer’s social media strategy across platforms (LinkedIn, Instagram, Twitter/X, Facebook, TikTok, and others).
* Work with the regional marketing team to understand use of specific platforms to help determine the posting strategies.
* Align social content and messaging with brand voice, campaign themes, and broader marketing objectives.
* Maintain a cohesive editorial calendar for organic and paid social campaigns.
* Collaborate with marketing and content leads to ensure consistent global brand storytelling.
Content Creation & Publishing
* Partner with content, design, and product teams to create compelling social assets — including copy, imagery, short-form video, and stories.
* Write platform-native content optimized for engagement, reach, and interaction.
* Schedule, post, and manage daily content across social media channels.
* Ensure all posts reflect the brand’s tone, visual standards, and compliance requirements.
Community Management
* Monitor comments, direct messages, and brand mentions in real time.
* Engage with followers, respond to inquiries, and foster meaningful community interactions.
* Manage approval and escalation processes with internal stakeholders, including legal and corporate communications.
* Proactively identify opportunities for thought leadership and real-time engagement.
Social Analytics & Reporting
* Track key performance metrics (impressions, engagement, click‑through rates, follower growth, and conversions).
* Analyze campaign performance and audience behavior to identify trends, insights, and optimization opportunities.
* Present regular reports and recommendations to stakeholders to guide social strategy and content direction.
Qualifications
* Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
* 5+ years of experience managing corporate social media channels across multiple platforms.
* Proven success in developing and executing social media strategies that drive measurable results.
* Strong writing and editing skills, with a keen understanding of tone and voice across channels.
* Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Sprinklr, or similar).
* Familiarity with paid social media campaigns and audience targeting.
* Ability to balance creativity with data‑driven insights and performance metrics.
* Exceptional organizational skills and attention to detail in managing multiple campaigns.
Why Join Us
At PerkinElmer, you’ll play a key role in shaping how we engage with our global audiences and share the stories behind our scientific and technological innovations. Join a mission‑driven organization that values creativity, integrity, and purpose — and where your work directly contributes to a healthier, more sustainable world.
Ready to make an impact?
Apply today to help elevate PerkinElmer’s social media presence and connect our brand with communities worldwide.
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