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Managing Consultant @ Better Placed Ltd | Recruiting Marketing roles in Retail, Travel and Leisure.
Paid Social Manager
West Yorkshire
Better Placed is seeking a driven and creative Paid Search Manager to join a dynamic team at a leading retail brand. This is a new position, crucial for the company's growth, focusing on driving customer acquisition and revenue through PPC and Paid Social campaigns. You will play a key role in developing and optimizing these campaigns.
Key Responsibilities:
1. Lead creation, management, and optimization of paid search campaigns across Google Ads and other platforms.
2. Own paid social media advertising on platforms such as Facebook, Instagram, etc.
3. Develop targeted social media advertising strategies to enhance brand visibility, engagement, and sales.
4. Monitor, analyze, and report on campaign performance, providing insights and recommendations.
5. Manage campaign budgets to maximize ROI.
6. Optimize ad creatives, targeting, and bidding strategies for better performance.
7. Use tools like Google Analytics to track and analyze campaign effectiveness.
8. Conduct A/B testing on creatives and strategies to improve conversion rates.
Essential Skills & Experience:
1. Proven experience managing paid search (PPC) and paid social campaigns.
2. Proficiency in analytics tools like Google Analytics.
3. Strong knowledge of Google Ads, Facebook Ads Manager, and similar platforms.
4. Excellent analytical and problem-solving skills.
5. Effective communication and teamwork abilities.
6. Self-motivated and able to work independently in a fast-paced environment.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Staffing and Recruiting
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