Position Summary
Reporting to the EMEA Marketing VP, you will own the EMEA Account Based Marketing (ABM) program for named and tiered accounts, building a repeatable engine that drives account engagement, pipeline creation, and pipeline acceleration. This role is the single owner for ABM strategy, plays, orchestration, and measurement across EMEA, partnering tightly with Sales leadership, BDRs, and Field Marketing Managers for market execution.
What You Will Own
* EMEA ABM strategy: account tiering, ICP alignment, personas, plays, and annual and quarterly ABM plans tied to revenue priorities.
* Running 1‑1 and 1‑few ABM campaigns at scale across EMEA
* ABM orchestration across channels: 6sense intent and segmentation, paid, email, web, events, executive engagement, and BDR sequences (with clear handoffs and SLAs).
* Designing and executing ABM moments such as roundtables and executive level experiences to create meetings and advance late‑stage opportunities.
* Developing ABM content and conversion layers, including account‑specific value propositions, invitations, landing pages, nurture flows, and sales enablement assets (in collaboration with Product Marketing and Content).
* Managing program operations: budget, agency management, tooling governance, and weekly performance cadence with Sales and Marketing stakeholders.
* Measuring framework: account engagement, meeting creation, stage progression, sourced pipeline from ABM accounts, ROI, and learnings.
* Hands‑on execution of paid digital campaigns across LinkedIn Ads and ABM ad platforms (6sense DSP, display, etc.), owning campaign setup, audience segmentation, bid strategy, budget pacing, and optimisation directly within the platform without agency dependency.
* Overseeing the end‑to‑end creative lifecycle for ABM ad campaigns—briefing design and web teams, managing asset production timelines, versioning for account tiers and personas, and ensuring creative is trafficked and live on time.
* Ad copywriting for ABM campaigns across LinkedIn and programmatic channels, writing headlines, body copy, and CTAs tailored to ICP segments, personas, and funnel stages in close collaboration with Product Marketing and Content.
What You Bring
* 8 to 10+ years in B2B enterprise marketing, with proven ABM leadership in SaaS, cloud, or cybersecurity.
* Hands‑on experience building multi‑channel ABM plays.
* Strong sales interlock skills with enterprise AEs and BDR teams, including operating rhythms and accountability.
* Comfort running executive‑level programs and translating insight into action.
* Strong program management, agency management, and performance reporting discipline.
* Experience creating personalized landing pages using tools such as Folloze.
* Proven hands‑on experience running LinkedIn Ads and intent or contact‑based ad platforms (Vector.co, Influ2) independently, including campaign build, creative trafficking, A/B testing, and performance reporting, not just strategy oversight.
* Direct experience managing the creative production lifecycle for digital ad campaigns in a global model, comfortable briefing and coordinating with distributed design and web teams, managing feedback loops, and holding timelines.
* Strong ad copywriting capability for B2B demand gen and ABM, writing conversion‑focused copy for paid social and display, with a clear grasp of how messaging should shift by account tier, persona, and buying stage.
* High AI proficiency with experience using tools similar to Phantom Buster and Clay for GTM orchestration.
Why Proofpoint?
* Competitive compensation
* Comprehensive benefits
* Career success on your terms
* Flexible work environment
* Annual wellness and community outreach days
* Recognition for your contributions
* Global collaboration and networking opportunities
Our Culture
Our culture is rooted in values that inspire belonging, empower purpose, and drive success—every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.
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