Job Description
Senior CRM Manager - 12 Month FTC London (Hybrid)
Salary up to £65,000
This is an opportunity to take ownership of global CRM strategy in a fast-growing, international organisation where data-led decision making sits at the heart of marketing. You will shape end-to-end customer journeys across multiple markets, leading high-impact CRM programmes that directly influence engagement, retention and lifetime value.
The Company They are a globally operating organisation with a strong consumer focus and an established brand presence across multiple international markets. Operating in a complex, high-growth environment, they place a strong emphasis on customer experience, digital transformation and continuous improvement. Collaboration across marketing, technology and regional teams is central to how they work. The culture is professional, inclusive and outcomes-focused.
The Role
* Own and evolve the customer journey strategy across the full lifecycle, from acquisition through to retention and reactivation.
* Plan, execute and optimise multi-channel CRM campaigns across email, SMS, app and direct mail.
* Drive segmentation and audience targeting to deliver personalised, timely and relevant communications.
* Analyse CRM and customer journey performance, translating data into clear insights and recommendations for senior stakeholders.
* Produce regular reporting on engagement, retention and campaign effectiveness.
* Partner closely with digital, data and technology teams to improve CRM capability, automation and personalisation.
* Collaborate with regional and central stakeholders across multiple international markets.
* Support and develop junior CRM team members, raising capability across the function.
Your Skills and Experience
* Strong commercial experience in CRM strategy and lifecycle marketing across acquisition, engagement and retention.
* Hands-on experience delivering multi-channel CRM campaigns within a complex or multi-stakeholder environment.
* Practical experience using enterprise CRM platforms such as Microsoft Dynamics or similar systems.
* Advanced analytical capability, with confidence working with funnels, performance metrics and customer data.
* Ability to turn insight into action, improving customer engagement and conversion.
* Clear communication and stakeholder management skills, with experience working cross-functionally.
* Highly organised, comfortable managing multiple campaigns in a fast-paced setting.
How to Apply Apply now to discuss how this Senior CRM Manager role could be the next step in your career.