The Role We’re looking for a Health and Social Care Marketing Manager with a deep understanding of the adult social care sector. This role will lead the marketing strategy for our Health and Social Care business unit, working closely with the Health and Social Care senior team and other key stakeholders to drive employer engagement, learner recruitment, and brand positioning in the market. Create and execute the Health and Social Care marketing plan - Facilitate needs-based segmentation of customer groups - Ensure proposition is clearly articulated for each customer segment - Map customer journeys to understand customer characteristics and buying behaviour - Identify and create targeted marketing campaigns to drive engagement with health and social care providers and learners. - Build and maintain activity calendar ensuring most effective tempo. - Identify industry trends, policy changes, and customer needs to tailor marketing approaches. Digital marketing focus - Work with the digital marketing team on PPC, SEO, and paid media campaigns to generate high-quality leads. - Develop email marketing campaigns, nurturing both employer and learner audiences. Content & brand development - Work with the wider marketing team to develop engaging content, including case studies, blogs, and video content, that resonates with the health & social care audience. - Ensure Realise’s health and social care messaging aligns with the wider brand and showcases our impact. Support all Health and Social Care marketing activity - Work closely with our large accounts team and Sales team to ensure marketing campaigns support their goals. - Provide marketing guidance to sales teams, helping them leverage digital tools and campaigns. Event & Partnership Marketing - Develop marketing campaigns for health and social care conferences, industry events, and employer engagement initiatives. - Build relationships with health and social care sector bodies, industry organisations and influencers. Read the full job description here: Marketing Manager Where will I be based? This is a home-based role, with some travel required for team meetings, exhibitions and company events. This will be discussed with you further in your interview. The Benefits - 25 days holiday plus public and bank holidays - Purchase scheme for up to 5 additional days annual leave - Birthday and Christmas Eve off - Flexible working - Health Shield scheme - Life insurance - Enhanced maternity, paternity and adoption pay - Sick pay - Bereavement leave - Employee Assistance Programme - £1,000 Employee referral bonus scheme About You - Strong marketing experience within the health and social care sector (care settings, training, or related industries). - Proven ability to create and deliver marketing plans that drive commercial success. - Exceptional content creation skills, with the ability to craft compelling messages for employers and learners. - Experience working in a multi-stakeholder environment, supporting sales and recruitment teams. - Data-driven mindset with experience using analytics to optimise marketing performance. What Happens Next? - The Realise Recruitment team will be in touch, regardless of the outcome. - Our interview process is tailored to each role and can be in-person or held remotely. - You can expect a two-stage interview process for this position, which will compromise of a one-hour formal interview, likely on Teams, where we will ask you a series of competency and behavioural questions, followed by a short presentation. - As an inclusive employer please do let us know if you require any reasonable adjustments. About Us - Realise helps more than 18,000 learners every year to achieve their goals. We only specialise in the areas we have in-depth expertise in, that’s early years & education, health & social care, transport, business skills, and adult skills. - Our mission has always been clear, to deliver great training programmes. - We promote the wellbeing of all our learners and our employees and are fully committed to safeguarding, safer recruitment and fulfilling our Prevent Duty obligations. - Please be aware that all successful applicants will undergo a DBS and online search check at the job offer stage. We request proof of qualifications and the Right to Work in the UK. - Realise is committed to investing in the latest technology to support our learners and teams. As part of our quality assurance and training processes, we may occasionally record audio and visual content. By applying, you acknowledge and accept this as part of our working environment. - Realise have been in business over 35 years from our humble roots in Sheffield, to over 500 employees UK-wide. We are proud of be a part of the AQA charity group.