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Strategic partnerships marketing lead (hybrid)

London
British Gas
Marketing
Posted: 1 June
Offer description

Partnerships Marketing Lead

Location: London / Windsor / Reading (FlexFirst hybrid working)


Overview

We’re looking for a Partnerships Marketing Lead to drive growth through strategic partner relationships across British Gas Services. You’ll lead how we show up with partners such as Currys, Costco, Panasonic and Amazon, while shaping our approach to new opportunities. From early conversations to live campaigns and ongoing activity, you’ll own partnerships marketing end‑to‑end, ensuring everything delivers clear commercial impact.


About the Role

In this role, you will:

* Own and deliver the partnerships marketing strategy across partner channels and routes to market
* Work with the Services Partnerships team to position marketing as a driver of partnership growth
* Develop and execute campaigns with clear KPIs and measurable outcomes
* Build high‑impact co‑marketing plans that drive performance for British Gas and our partners
* Ensure strong and consistent British Gas presence across partner and owned channels
* Act as a brand champion across all partnerships
* Support onboarding of new partners, bringing a marketing perspective from the outset


What We’re Looking For

You’ll bring strong experience in partnerships or B2B/B2B2C marketing (this could be from retail, finance, telco, etc.), with a track record of delivering growth and leadership. You’re comfortable balancing strategy with hands‑on delivery and understand how marketing drives commercial results.

You will:

* Build effective relationships across retailers, OEMs, installers and B2B clients
* Think strategically while delivering impactful campaigns
* Bring strong commercial awareness, including ROI and performance models such as CPS and CPL
* Navigate and deliver in a matrix environment
* Use data to inform decisions and optimise performance
* Demonstrate clear impact through previous work
* Be confident using marketing tools across campaigns, media, digital and creative

You’ll take ownership, move at pace and stay focused on outcomes—always looking for ways to improve and drive growth.


Why should you apply?

We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.

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