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What does this role involve day to day?
In this role, you’ll take full ownership of global communications plans for both new and existing products—managing the entire end-to-end process of product launches and campaigns. You’ll lead strategic campaign planning, develop engaging briefs, and deliver high-impact marketing communications that drive measurable results and support global sales targets.
You’ll be responsible for the creative direction and execution of all campaign ideas, working directly with board members and senior stakeholders to shape key activities and ensure alignment with business goals. From concept to delivery, you’ll manage photo and video shoots, oversee content creation, and collaborate with external suppliers to bring bold ideas to life.
Working closely with product specialists, you’ll gain deep insight into our diverse range of machines and customer needs. You’ll collaborate with our press team, events team, and graphic designers to deliver integrated, multi-channel campaigns that blend digital and physical communications for maximum impact.
As a brand guardian for a globally recognised British business, you’ll ensure consistency across all touchpoints. You’ll manage large-scale budgets and travel across the UK and internationally to support product launches, events, and creative projects.
This will be suited to you if
1. You’re experienced in leading, managing and developing global communications plans to create lasting impact across digital and traditional communications
2. You’re an excellent communicator, able to collaborate with stakeholders at all levels including Directors and Board Level Members
3. You’re experienced working in high pressure, fast pace environments and comfortable managing multiple high profile projects at once with simultaneous deadlines
4. You bring a commercial mindset, managing budgets and keeping projects on track to align with our sales strategy.
5. You’re passionate about branding and understand the importance of consistency and storytelling for a globally recognised business
6. You may be responsible for managing a small team of direct reports and nurturing young talent to achieve their full potentia
7. You’re experienced in working with external suppliers and internal teams to deliver high-quality creative outputs.
8. You’re confident in managing photo and video shoots, from concept to delivery, and thrive on bringing bold ideas to life.
9. You’re comfortable travelling across the UK and internationally to support campaign delivery and product launches.
10. You have experience in B2B marketing. A marketing degree is preferred, but not essential—your creativity, strategic thinking, and passion are what matter most.
What happens next?
Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial teams interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.