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Global product marketing manager

Cambridge
Product marketing manager
Posted: 2h ago
Offer description

About CMR Surgical At CMR Surgical, we're revolutionising the future of minimal access surgery with Versius, our next-generation surgical robotic system. We're growing fast, and we’re on a mission to transform how surgery is delivered globally for the benefit of patients, clinicians, and healthcare systems. Our values— Ambitious, Humble, People-Focused, and Fair & Responsible define our approach to innovation, partnership, and growth. If you believe in making a meaningful difference in healthcare and want to be part of a purpose-driven company with bold ambitions, now is the time to join us. CMR is an exciting and evolving company to be joining right now. Our commitment to our goal of building a world-class medical devices company is underpinned by the ground-breaking innovation of our next generation of surgical robots and a diverse team of talented and supportive individuals. We’re breaking new ground which makes working here exciting, it provides autonomy, opportunity and makes the things you do visible. Come and join us and see what you’re capable of. This role is offered on a hybrid basis, with a minimum of 3 days a week being based in the office. About the Role The Global Product Marketing Manager plays a pivotal role in shaping the global positioning, messaging and commercial success of CMR Surgical’s soft‑tissue robotic surgery portfolio. This role is responsible for developing compelling communication assets including product literature, digital content, and online campaigns while driving portfolio strategy and supporting global commercial readiness. The ideal candidate will combine deep understanding of soft‑tissue surgery or robotic‑assisted surgery with strong marketing expertise to create differentiated value propositions, support product lifecycle management and ensure consistent global messaging. This role is central to enabling CMR Surgical to scale globally, strengthen market presence, and deliver meaningful value to customers and patients. Responsibilities Product Messaging & Positioning Develop clear, differentiated value propositions and messaging frameworks for CMR’s soft‑tissue robotic surgery portfolio. Ensure consistent global messaging across literature, digital channels, training materials and commercial tools. Translate complex clinical and technical information into compelling customer centric narratives. Marketing Communication & Content Development Lead the creation of product literature, brochures, animations, white papers and digital assets to support commercial readiness. Develop online content including website pages, social media posts and digital campaigns aligned with global marketing strategy. Ensure all materials meet regulatory, brand and quality standards. Maintain a structured global content library for commercial teams. Market Research / Customer Feedback Conduct market research to identify trends, unmet needs and competitive dynamics in soft‑tissue robotic surgery. Analyse market data to generate actionable insights for product positioning and roadmap development. Gather customer feedback to inform product development, messaging and commercial strategy. Go‑to‑Market Strategy & Launch Excellence Develop and execute in conjunction with Product Management and Clinical Marketing global go to market strategies for new product introductions and feature releases. Create launch toolkits including messaging guides, training materials and digital assets. Ensure global markets are fully prepared for launch through coordinated cross‑functional planning. Training & Commercial Enablement Develop and deliver product and messaging training for global commercial teams. Create sales enablement tools including pitch decks, objection handling guides and competitive positioning materials. Support KOL engagement and clinical education initiatives in collaboration with ProfEd and clinical teams. Customer & Visitor Experience Support As global interest in Versius grows particularly from high priority markets the Global Product Marketing Manager will support the coordination and delivery of high quality customer and VIP visits to CMR Surgical’s headquarters. This includes helping to manage on site visitor programmes, supporting theatre/OR observation visits and ensuring all guests receive a structured, professional and technically robust experience aligned with commercial objectives. The role will also contribute to presenting the company and Versius platform narrative, demonstrating the system where required and supporting hands on sessions. The Global Product Marketing Manager will support in the development of structured visitor pathways combining didactic content, demonstrations and theatre visits to ensure a seamless and impactful experience for all attending HCPs and stakeholders. Cross-functional Collaboration Work closely with Commercial, Clinical, ProfEd, R&D, Regulatory Affairs, and regional marketing teams to ensure product success. Coordinate activities with internal stakeholders to ensure alignment on messaging, content and launch readiness. Contribute to process improvements that enhance marketing efficiency and scalability. Budget Management Manage budgets for content creation, digital campaigns, and marketing programmes, ensuring cost‑effective execution. Oversee external agencies, creative partners and digital vendors to deliver high‑quality outputs. We’d expect you to be willing to turn your hand to anything within the Marketing remit that helps the team deliver its objectives. About you To be successful in this role, you’ll need to have/be: Degree or equivalent in Biomedical Engineering, Clinical Science, Marketing, Business, or related field. Several years of global medical device marketing experience, ideally within soft‑tissue surgery or surgical robotics. Proven ability to create high‑quality product literature and digital content using professional publishing tools. Experience developing value propositions, messaging frameworks, and go to market strategies. Strong analytical skills with the ability to convert insights into actionable marketing direction. Excellent interpersonal, advocacy and influencing skills to collaborate with internal stakeholders and global markets. Ability to manage multiple projects simultaneously and adapt to shifting priorities. It would also be helpful if you have: Clinical experience in the operating room, minimally invasive surgery, or robotic‑assisted surgery. Medical device sales or clinical consulting experience. Knowledge of surgical robotic systems, workflows and competitive landscape. Understanding of global regulatory and quality requirements for marketing materials. Why Join Us? We offer a competitive salary and a great benefits package including a bonus, pension, healthcare and enhanced global parental leave pay. Interested? We’d love to hear from you! This role requires candidates to have eligibility to work within the UK. Strictly no agencies

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