Head of Sales – UK Launch | Household Paper Brand
London (Hybrid) | FMCG | ?? Household & Personal Care | Competitive Salary + Bonus + Benefits
We’re working with a fast-growing international FMCG business that’s launching a premium household paper brand into the UK market, and they’re looking for a dynamic Head of Sales to lead the charge.
This is a rare opportunity to spearhead the UK launch of a well-established global brand, backed by a major consumer goods group. If you’re a commercial leader with a passion for building brands and winning business, this one’s for you.
Why This Role Stands Out
* Lead the UK launch of a premium household paper brand
* Build and scale a new sales function from the ground up
* Join a high-growth business with global backing and entrepreneurial spirit
* Shape strategy, secure major listings, and drive national expansion
The Brand
* Market leader in its home country with over 50 years of heritage
* Sold in 60+ countries across Europe, the Middle East, Africa, and Asia
* Known for high-quality toilet paper, paper towels, facial tissues, and more
Your Mission
As Head of Sales, you will:
* Develop and execute the UK sales and route-to-market strategy
* Win listings with major retailers (e.g., Tesco, Asda, Sainsbury’s) and wholesalers
* Build and lead a high-performing sales team
* Negotiate joint business plans and trading terms
* Collaborate cross-functionally to ensure brand alignment and availability
* Deliver ambitious revenue, distribution, and profit targets
* Represent the brand at trade shows and industry events
What You Bring
* 8+ years of FMCG sales experience (household, hygiene, or grocery preferred)
* Proven success launching or scaling brands in the UK retail/wholesale space
* Deep knowledge of UK retail and route-to-market dynamics
* Strong leadership, negotiation, and relationship-building skills
* Entrepreneurial mindset with a hands‑on approach
What’s on Offer
* A high‑impact leadership role reporting to the UK Commercial Director
* The chance to shape a new category within a growing international business
* Competitive base salary, bonus, car allowance, pension, and benefits
* Hybrid working: home‑based with 4 days/month in a London office
If you’re ready to lead one of the most exciting FMCG launches in the UK, we’d love to hear from you.
Contacts
* UK & Europe: +44 208 142 3925
* Middle East + Asia: +44 208 142 3926
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