Social Media Manager
1. Contract
2. Department: HR
Job Description
Social Media Manager – 6-month Fixed Term Contract
Reporting to Communications Director, the Social Media Manager will serve as a strategist and internal evangelist on social media, responsible for articulating social media plans and leading and executing their implementation. This position will be responsible for driving social strategy, working alongside and consulting with various cross functional teams across the Sysco Great Britain business.
Sysco operates some of Great Britain’s most well-known and respected foodservice businesses including Brakes, Kff, Medina, Fresh Direct, M&J Seafood, Wild Harvest and Country Choice.
The social media manager will create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, the social media manager will maintain an active social presence and reply to customer inquiries. The social media manager will collaborate with other Sysco GB teams, including communications, marketing, contact centre, HR, legal and our colleague resource groups to align company messages, promotions, and goals.
This role is offering a home-based contract, however occasional travel to the London office, HQ located in Ashford, Kent or regional depots may be required on a monthly basis.
Key Accountabilities:
3. Develop and implement social media brand strategies, campaigns and plans to build brand/company awareness
4. Oversee day-to-day management of campaigns and ensure brand consistency
5. Set targets and timelines for social media programs and key initiatives and manage the social media content and editorial calendar
6. Maintain and grow existing social networks, including Twitter, LinkedIn, YouTube, Instagram, Facebook, and others
7. Activation of 3rd party supplier campaigns
8. Analyse key metrics to measure social media performance and understand effectiveness of penetration and impact of reputation and perceptions
9. Maintain a process workflow to ensure consistent execution and delivery of social media marketing campaigns, working collaboratively with various internal stakeholders
10. Monitor social media progress using web analytic tools
11. Incorporate optimisation strategies, analyse data and research best ways to increase traffic
12. Benchmark and research competitor and industry leaders in social media
13. Review success of campaigns and develop ways to improve
14. Drive engagement with social media influencers
15. Work with our customer and contact teams to resolve customer issues through social media
16. Member of the crisis communications team, assist with analysis, drafting/editing messages.
17. Utilise social media for dissemination of messaging
18. Create effective, engaging written and visual content for multiple platforms and social networks
19. Research new media platforms, trends and industry opportunities
You;
The ideal candidate will drive innovation, collaboration and reinforce the use of best practices in today’s ever-changing landscape. They will also have experience launching impactful campaigns that drive true business results. They will use insights and data to develop, launch, test, and report on best-in-class awareness, consideration and conversion-oriented programs.
The candidate will work with other teams across Sysco GB and be responsible for recommending strategies and actions. This person should be deeply knowledgeable across the social media ecosystem, but also in the surrounding digital space as well, in areas like video, data, media, e-commerce, search engine optimization (SEO), mobile and customer behaviour.
Additional Information
At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
Brakes
Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000-strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!
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