We are looking for a creative and organised Social Media Coordinator to manage and grow Aurora World’s social media presence. This role focuses on brand storytelling, product promotion, audience engagement, and trend-driven content across multiple platforms.
Key Responsibilities
Content & Community
* Plan, create, and publish engaging content across platforms such as Instagram, Facebook, TikTok, X (Twitter), Linked-In and Pinterest
* Write on-brand captions that reflect Aurora World’s playful, warm, and family-friendly tone
* Manage day‑to‑day community engagement: comments, messages, and mentions
* Monitor trends, memes, and viral formats relevant to toys, gifts, and lifestyle content
* Work closely with the Digital Marketing Coordinator to increase sales and traffic to the DTC platform.
* Develop and maintain a monthly social media content calendar
* Support product launches, seasonal campaigns, and brand initiatives
* Analyse performance using platform insights and reporting tools
* Recommend improvements based on engagement, reach, and audience growth
* Work closely with marketing, sales, and design teams
* Coordinate with photographers, designers, and influencers when required
* Ensure brand consistency across all social channels
Influencer & Campaign Support
* Assist with influencer outreach and collaborations, if the need arises
* Track campaign performance and deliver reports
Skills & Experience
* Proven experience managing social media accounts for a brand or business
* Strong writing and communication skills
* Understanding of major social media platforms and trends
* Creative eye for visuals and storytelling
* Excellent organisation and time‑management skills
* Experience in toys, gifting, lifestyle, or consumer products
* Basic graphic design or video editing skills (e.g. Canva, Adobe, CapCut)
* Knowledge of paid social advertising
* Familiarity with influencer marketing
Personal Attributes
* Creative, enthusiastic, and detail‑oriented
* Passion for social media, toys, and brand storytelling
* Able to work independently and as part of a team
The Company
Aurora is a leading manufacturer in the global gift industry, producing high‑end, soft and huggable toys. Renowned for high quality and innovation, the Company makes products that appeal to all age groups from infants and upwards, and is known for its message of “Gift of Smiles”. The Company owns some well‑known brands including the hugely successful Palm Pals range. In addition, Aurora also manufactures and distributes popular licenses such as The Gruffalo, Dr. Seuss, Peanuts and The Moomins.
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