About the Company
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative, human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports as a leader in marketing creative and content services, commerce services, global digital experience services, global marketing services, and marketing measurement & optimization. VML Health is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands, uniting cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions, and expert strategic counsel in a single company. WPP’s agentic marketing platform, WPP Open, helps clients navigate change, capture opportunity, and deliver transformational growth.
Who We’re Looking For
We’re seeking a highly collaborative and enthusiastic Senior Data Planner to join the team who has experience in supporting measurement and budget optimisation, test and learn opportunities, and identifying data signals across the journey that can inform audience targeting, media flighting, and holistic campaign and always‑on performance reporting across owned and earned channels and platforms.
What You’ll Be Doing
* You will support the data planning manager in utilising measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisation recommendations in conjunction with the media strategists and analytics teams.
* Work with Data Scientists, Analysts, and BI specialists to optimise dashboards and integrate data sources to enable holistic measurement.
* Support the development of client briefs into cross‑channel digital media plans by identifying data signals across the customer journeys to inform audience targeting and media flighting.
* Utilise data to add context and deeper insights to reporting and ensure analysis is connected back to the overarching measurement framework, targets and benchmarks – always bringing the ‘so what?’
* Build relationships with client stakeholders and internal VML & WPP teams.
* Act as a trusted advisor to clients on all data‑related matters, enabling data‑driven decision‑making.
* Present to clients and attend client meetings.
What You’ll Need
* 4+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
* Understanding of media measurement, data principles and the digital marketing landscape.
* Proven ability to manage projects and work effectively within cross‑functional teams.
* Excellent communication, organisation, proposal writing, and presentation skills.
* Ability to explain technical data concepts in a clear and concise manner to non‑technical audiences.
* Strategic thinking and analytical skills, with a high level of numeracy.
* Proficiency in Excel and other data analysis tools.
* Familiarity with Ad tech (DSP/DMP), data clean rooms and privacy‑safe solutions.
* Knowledge of attribution, experimentation and MMM measurement techniques.
* Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Amplitude).
* Experience with data visualisation tools (e.g., Tableau, Power BI) is beneficial.
* A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
* A passion for data and its potential to drive business impact.
Benefits & Culture
At VML, we are committed to fostering an all‑inclusive work environment that is both rewarding and career‑forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. We’ve adopted a hybrid approach, with team members in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Equal Opportunity Statement
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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