Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multichannel transactions through increased loyalty and lifetime value of customers.
Responsibilities
* Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
* Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
* Coordinate with Trade Managers and design resources to procure creative assets.
* Coordinate with wider marketing and Trade teams to develop campaigns and share results
* Manage relationship with UX and design team to share learning and drive engaging content
* Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
* Apply knowledge of best practice ecommerce. Ideally experience in creating CRM communications.
* Experience with A/B testing
* Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
* Knowledge of CRM best practices and benchmarks
* Retail industry preferred although not essential
* You need to be results driven and commercially aware
* You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment
Experience
* You need to have excellent attention to detail
* An excellent communicator with strong verbal and written skills
* Key Stakeholder management
* Agile and responsive to trading requirements
* Comfortable with working under pressure
Specialist skills and knowledge
* Strong understanding of CRM cross sell/upsell techniques - essential
* Strong understanding of campaign implementation - essential
* A/B testing - essential
* Marketing automation tool experience - preferred
* Salesforce - Exact Target/Marketing Cloud experience - preferred
* Google Analytics - Essential
* Excel - Essential
Benefits
* 15% discount in Iceland stores
* 30% discount at Club Individual Restaurants
* 33 days holiday (including bank holidays)
* Pension (NEST)
* Free onsite parking
* Onsite electric car charging ports
* Subsidised staff restaurant and Costa Coffee
* Christmas vouchers
* Refer a Friend Scheme
* Christmas Savings scheme
* Discounted dry cleaning
* Long service awards
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