Title: General Sales Manager (B2B)
Salary: £60,000 - £65,000 + Car Allowance
Sector: FMCG (Food)
Location: This role is either on the road visiting customers or WFH. Plus once a month at HQ in Hertfordshire
This is a brilliant opportunity to join a well-established FMCG operation that has gone from strength to strength over multiple generations!
Managing a team of 6 - you'll play a pivotal role in driving sales for this business and help them break the 9-figure turnover mark!
Accounts will vary in size but expect to work with c. £8M size accounts - nationwide - providing highly sought after products to major wholesalers.
What you'll be doing:
* Leading and inspiring a sales team to hit and exceed KPIs
* Managing your own portfolio of customer accounts
* Coaching, mentoring, and supporting team development
* Collaborating cross-functionally with NPD, technical, and logistics teams
* Driving commercial performance through smart negotiation and account growth
* Analysing sales data and implementing improvements using CRM and reporting tools
* Representing the customer in product development and sustainability discussions
We're looking for someone who:
* Has a proven sales background in the food industry
* Brings experience selling into wholesalers or food manufacturers
* Can confidently lead a team and manage their own accounts
* Is data-savvy and comfortable using Excel, CRM, and reporting dashboards
* Understands how to align ESG values with customer expectations
* Thrives in a fast-paced, collaborative environment
What's in it for you:
* A visible and influential role within a respected business
* The chance to lead a capable team and shape sales strategy
* Opportunities for development and progression
* Competitive package with benefits
If you're ready to lead from the front and drive growth in a business that values people, product, and performance - Apply now for a confidential conversation.
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