We are recruiting for an experienced and commercially driven Sales Director with a strong background in power supply and transformer solutions to lead and execute a high-performance sales strategy within a technical manufacturing environment. This is a pivotal leadership role responsible for driving revenue growth, developing strategic customer partnerships, and leading a national sales function within the electrical power supply and transformers sector.
Key Responsibilities
* Lead, develop and execute the company's sales strategy across power supply and transformer product lines to achieve revenue targets and KPIs.
* Take full ownership of sales performance, pipeline management and forecasting accuracy within the power supply and transformers market.
* Lead from the front by managing key strategic accounts, particularly within the electrical power supply and transformer OEM space, supporting complex technical negotiations.
* Provide hands‑on support to regional and national sales managers to convert opportunities and win new business across LV/HV power supply and transformer solutions.
* Create and implement strategic sales plans aligned to growth objectives within the power supply and transformer sector.
* Drive effective CRM utilisation to ensure transparency, accurate forecasting and coordinated sales activity across all power supply and transformer projects.
* Strengthen relationships with existing, lapsed and new customers operating in the power supply, transformers and wider electrical infrastructure markets.
* Identify and penetrate new markets and applications for power supply systems and transformer solutions.
* Collaborate closely with engineering, marketing and commercial teams to align sales initiatives with technical developments in power supply and transformer technologies.
* Ensure robust sales governance, process adherence and performance reporting across all power supply and transformer sales channels.
* Coach, mentor and develop a high-performing sales team specialising in power supply and transformer products.
* Represent the business at industry events, exhibitions and technical forums focused on power supply, transformers and electrical infrastructure, across the UK and internationally.
* Act as a brand ambassador within the power supply and transformers industry, promoting technical capability and market leadership.
Candidate Requirements
* Minimum 10 years' experience in technical sales within the electrical power supply and transformers sector or a closely aligned technical manufacturing environment.
* Strong understanding of transformer solutions, LV/HV switchgear and power supply systems (OEM background highly advantageous).
* Proven track record of leading, developing and motivating successful sales teams within the power supply or transformers market.
* Strong experience using CRM systems for pipeline management and forecasting in technically complex sales environments.
* Demonstrable success in securing major contracts and building long-term strategic partnerships within the power supply and transformer industry.
* Target-driven, commercially astute and results-focused mindset.
* Excellent communication, negotiation and interpersonal skills, with the ability to engage at senior technical and commercial levels.
* Proactive, forward-thinking leadership style.
* Full UK driving licence.
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