Public Relations Executive
.
c30-32k.
Worthing based.
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This is a solid British SME manufacturing business working with the likes of Aerospace, Boeing and Rolls Royce.
Being experts and leaders in their field, they are in a strong position to grow over the next 5 years – and are expanding the marketing team.
This Public Relations Executive role works across a good variety of sectors from Aerospace, Automobile, Marine, Engineering, Pharma and more. Their market spans across Europe.
They are looking for this role to join the Digital Marketing Manager to evolve their B2B PR and marketing strategy and presence across a good variety of channels.
In this role, you'll develop and deliver an integrated PR and communications strategy to boost visibility, secure media coverage, and generate quality leads. A confident and passionate writer, you'll craft compelling content and build on a draft UK plan as a starting point, before expanding into the Irish, US, French, and German markets.
The Public Relations Executive will plan and manage a monthly content calendar, producing engaging weekly content for LinkedIn and YouTube. Using tools like Adobe Creative Suite or Canva Pro, you'll create graphics, videos, and blogs, alongside email campaigns and thought leadership pieces.
You will monitor and report on campaign/social performance to measure success and identify opportunities for improvement.
Ideally, you'll have some familiarity with Adobe InDesign to help create high-quality marketing materials, though training will be provided. You'll also support day-to-day marketing activities, including managing stock, scheduling email campaigns, updating the website, and assisting with other ongoing tasks.
Key Responsibilities
* Develop and deliver an integrated PR and communications strategy to boost brand awareness and generate leads.
* Build and maintain strong relationships with journalists, editors and industry publications to secure valuable media coverage.
* Collaborate with Business Development Managers and international teams to align campaigns, ensure seamless localisation, and maintain consistent global messaging.
* Plan, write and produce high-quality written content including blogs, articles, email campaigns and captions.
* Manage a monthly content calendar to ensure consistent and timely delivery.
* Create engaging graphics, videos, carousels, and marketing materials using Adobe Creative Suite/Canva.
* Track, analyse and report on performance to inform future strategy.
They are looking for proven experience in PR, content creation and digital marketing, ideally in a B2B environment.
And excellent writing, editing and storytelling skills with the ability to adapt content for social media and email platforms.
All content will be adapted for international audiences with support from a trusted translation agency to ensure consistent messaging across markets.
The Marketing team has a research element, to understand their markets to inform marketing strategy – as well as research to technically understand their products in order to market them well.
The reason for onsite is the business' products and industry sectors, international markets - is a lot of info the marketing team need to be amongst to do good campaigns. (Although it is purposefully a particularly nice working space).
The small, very collaborative and nurturing marketing team work closely with the Sales Team to continue the company's continued success.
This is a solid company and long-term career move to evolve and grow the PR marketing function of a successful business.
Please email your CV to me, Graham, with a view to being briefed further on this Public Relations Executive role and company.
Many thanks, Graham.
Public Relations Executive